I was working on a Valentine’s Day post, when @winecentury posed the question, “Is wine sexy?” I had found some sexy pictures that really got me thinking. Now, don’t get me wrong, drinking wine with James @winecentury or Joe @suburbanwino is far from sexy, but wine is the sexiest beverage there is.

While there is something very sexy about a girl who knows how to order a pint of black and tan and watching a girl do tequila shots will always get me going, wine is the sultry goddess of drink.

Consider her ways in the glass. Long slender and delicate, the stem is stretched tight like high heels and stockings. You cup the firm, round bowl of the glass in the palm of your hand feeling the anticipation of the taste. The sensual perfume tickles your nose arousing your senses to the heights of explosion. As you let the flavor wash over your tongue there is a release of passion causing your mind to rush and your cheeks to turn flush.

Wine is most definitely sexy. On this Valentine’s Day, enjoy the sultry, sexy images of wine! I want to thank http://drinksareonme.net for the great moments of inspiration for this post.

I wonder if this is how Naked Winery harvests their grapes.

The following image is not for the prude or inhibited. Cheers and Drink.Happy!

Photo Credit 1) Uncredited image from EventBrite.com 2) Uncredited image 3) Sexypictures.dk

We’ve all had Chardonnay, but have you ever had 100% Petit Verdot? My recent trip to Spokane’s Latah Creek was a pleasant surprise. In my mind I thought Latah Creek was all about sweet wines (not my favorites) like their Huckleberry Wine or Maywine. I was blown away by the quality of their Merlot, Vinosity (Red Blend), and the Petit Verdot.

The NectarView

2007 Chardonnay

• The Stuff: 100% Chardonnay from Connor Lee Vineyards with 100% Malolactic fermentation. Two months in French oak. 760 cases
• The Swirl: Thicker viscosity, more pale yellow than a traditional CA Chardonnay.
• The Sniff: Mild nose with hints of pear and honey
• The Sip: Big and rich butter, vanilla and pear. No oak to speak of. Felt thick and meaty. Finished with a beautiful acidity that washed across the back of my mouth.
• The Score: At a retail price of $12, this is a very well made Chardonnay. I score it a 4+. So far this is one of the best “value” Chardonnay’s that I’ve had. Kudo’s, Mike!

I’m not really a Chardonnay fan but this was an incredible offering for the money. I would venture to guess that it could be found for under $10 in certain locations, depending on sales.

2006 Winemakers Reserve Petit Verdot

• The Stuff: 100% Petit Verdot from Alice Vineyards
• The Swirl: Dark inky plum with beautiful legs after heavy swirl
• The Sniff: Slightly musty and earth smell. Pencil shavings and banana. Not overly fruity at first. Eventually opened up to express some flower (Violets I think).
• The Sip: A very diverse tasting wine. It seemed to have different characteristics each time I sipped it. Started to pick up on the blackberry and it tasted floral and slightly sour cherries. Not tart on the back end and surprisingly smooth drinking.
• The Score: At $30 retail, I score this wine a solid 4. I would buy it again because of the variety of flavor and how different it is compared to the majority of other Washington reds.

This wine is a perfect example of how tastes can vary between individuals. While I felt it was a very well made wine with  lots of character and interest, my wife didn’t care for it too much. For me this further solidifies the need for a variety of reviews. Don’t just trust Wine & Spectator’s 100pt scoring.  Read tasting notes and reviews. Over time, you’ll know whether you like sour cherries or barnyard. If a wine is described like that, chances are you may not enjoy it, so why drop the cash.

Washington is growing some fantastic fruit. Over the next few years you will start to see more Nebbiolo, Sangiovese, Mourvedre, and possibly more Petit Verdot. There is more to WA than your standard Bordeaux fruit.

Continue to explore new tastes, expand your palate and try not to ALWAYS drink the same thing. Life is meant to be enjoyed with friends, so DRINK.HAPPY!

Buy Local! It makes sense supporting local businesses; higher profit margins, more money stays in the local economy and the capacity to create jobs increases. For the New Year, I vocalized my desire to buy more of my wine locally. I am extending this challenge to all of my wino friends. The resolution is not to buy ALL of my wine locally, just more of it. I commit, where possible and when fiscally responsible (I’ll explain later) to purchase most of my wine from local wine shops or directly from the winery.

Who’s with me? Does it make sense? For me, this is a major departure from the way I traditionally buy wine. My wine purchases typically come from the grocery store, Costco, and occasionally from a local shop near our home. Going local will mean going out of my way to make an additional stop. Our ‘good wine’ purchases tend to come from our bi-annual trips to Washington wine regions.

2010 also brings a challenge to try ‘new’ and interesting wine. I’ve been challenged by my friend James Yates (@winecentury on twitter) to join the Wine Century club where I taste 100 different grape varietals. Currently, my total is at 42. Have you made the Wine Century club? Who’s with me on this journey? What is your starting number?

Financial responsibility is important. Nothing irks me more than buying something only to find out that I could have gotten it cheaper at another store or online. In a recent post on www.corkd.com Robert Dwyer (@RobertDwyer on twitter) posed the dilemma of buying local or buying for the best deal. This is a challenge for local retailers who have less buying power and run on higher overheads. In our global economy the local retailer MUST compete on price AND relationship. If the local shop offers no additional benefit, service or connection then the price will always win. Wineries should also keep this in mind when selling in their tasting room. I recently purchased a nice $48 bottle of wine at a winery only to hear of a blogger friend who picked it up “on sale” for $29. To be honest, this pissed me off. I have a local buying price threshold. This is the difference in price I’m willing to pay for the service, experience or relationship that the local store offers. My max threshold runs around 8-12% (depending on the price bracket). In the case of the wine mentioned above, I would be comfortable with paying $48 FROM the winery even though it could be purchased for $40 at the box store. For the $16 discount wine at the grocery store, I’m okay paying $20 at a local shop (but not $22 or $24).

My 2010 approach to wine is to support local wine for most of my wine purchases. The two caveats revolve around selection and price. If I discover a wine that fits my goals to have new experiences while at Costco, then I’ll buy it. If the wine is consistently 10% or more less at a box store, then it may get my business, especially if the local retailer offers little or no additional value (relationship, experience, or knowledge).

What are your thoughts? Do you have a price threshold? Are you ready to join me on my 2010 Wine Challenge?

Buying Wine “Locally” in Spokane

Are we missing your favorite Spokane Wine Shop? Email us at josh@nectarcoffeeandwine.com

15 Spokane Wineries

 Bottles

• 3319 North Argonne Road Spokane Valley, WA
• (509) 443-4027 

Huckleberry’s

• 926 South Monroe Street Spokane, WA
• (509) 358-8955

 Left Bank Wine Bar

• 108 North Washington Street, Spokane, WA
• (509) 315-8623
• www.leftbankwinebar.com 
• The Drink Nectar Review (Nov 2009)

 Niko’s Wine Bar

• 725 West Riverside Ave, Spokane, WA
• (509) 624-7444
•  www.nikosspokane.com‎
• The Drink Nectar Review (Jan 2010)

Rocket Market

• 726 East 43rd Avenue, Spokane, WA
• (509) 343-2253‎
• www.rocketmarket.com

 Vino! A Wine Shop

• 222 South Washington Street, Spokane, WA
• (509) 838-1229‎
• vinowine.com

 WineStyles

• 8801 North Indian Trail Road, Spokane, WA
• (509) 468-9463‎
• winestylesstore.com

Yokes Fresh Market Stores  (6 Spokane Locations)

• Locally owned with one of the largest selections in the NW
• http://www.yokesfoods.com/ visit site for store locations
• Wine365 – Yokes Wine Blog

Williams Seafood Market & Wines

• 10627 E Sprague, Spokane Valley WA 99206
• (509) 922-4868

Jim’s Home Brew & Wine

• 2619 N Division St
• (509)328-4850
• http://www.jimshomebrew.com/

Merry Christmas from DrinkNectar.com! This year Kimberly and I enjoyed a quiet Christmas. My sister and parents were in Phoenix, Kimberly’s family lives in Portland and her son was spending Christmas with his dad in Florida.

Christmas Eve we enjoyed a beautiful dinner at Clinkerdaggers overlooking the Spokane river. For wine we enjoyed a Cabernet Sauvignon wine flight that included Chateau St Jean (CA), Kenwood Yulupa (CA) and Chateau Ste Michelle Indian Wells (WA). Each of these wine reviews has been uploaded to www.corkd.com. The hands down favorite was Chateau Ste Michelle which had the most active nose and actually gave up the berry flavor along with the oaky tannin you would expect from a well made Cab.

Spending Christmas without our extended family is slightly sad. We missed our families terribly but managed to enjoy the day. After opening gifts we prepped dinner and headed to the new movie, “Up in the Air.” I highly recommend the movie, but it doesn’t really leave you with a happy feel good ending (but then again that’s the way life can be too).

Our holiday dinner, when we are sans child and family, is lasagna. I love Italian and lasagna is my favorite. The wines for Christmas Eve and Day were two we set aside from our Woodinville, WA trip in September. Reviewed in the video and text below are Ross Andrew  2005 Red Table Wine and Mark Ryan 2006 Long Haul. These wines were worth the wait (especially the Long Haul) and we can’t wait to get back to the Woodinville area again.

In the video I mention a Spokane winery that needs our support! Arbor Crest Winery occupies an old historic mansion on a hillside overlooking the Spokane valley. The morning of December 23, a power strip sparked a fire that gutted the interior. This amazing mansion (and surrounding grounds) is a Spokane treasure where people enjoy wine, get married, and celebrate life. Please show your support and buy this wine when you see the label. The exterior is in tact and they will work to rebuild the historic interior.

Thanks again for your support over the last six weeks of the launch of DrinkNectar.com. We were recently recognized as one of the top new food and spirit blogs in 2009 on www.drinksareonme.net. I also want to give a special shout out to The Wine Whore and Seattle Wine Gal for their amazing partnership. I look forward to a fun and wine filled 2010.

Life is meant to be enjoyed with friends. I hope this Christmas season brings you love and joy with your family along with several great bottles of wine!

DRINK.HAPPY

The NectarView

2005 Ross Andrew Red Table Wine

• The Stuff: Bordeaux Blend
• The Swirl: Dark opaque plum with strong legs
• The Sniff: Day one, this wine was very disappointing. The cork smell came through overwhelming on the nose and the flavor was strong on the alcohol and acid. Day two, the wine opened up nicely presenting oak and cherry. Was still tight on the nose.
• The Sip: Mild oak and dirt with sour dark cherry flavor. Experienced medium tannin and chalky finish. Enjoyed a glass with the lasagna which was a great pairing for the chalky finish and acid.
• The Score: At $25, and because of the challenge during the first day, I would score this wine a 3 (out of 5). I probably wouldn’t purchase it again but would certainly explore other Ross Andrew offerings.

2006 Mark Ryan Long Haul

• The Stuff: Right Bank style blend with 48% Merlot 46% Cab Franc and 6% Petit Verdot.
• The Swirl: Moderately opaque with translucent edges. Nice jewel tones
• The Sniff: Wow, this glass is alive with aroma ranging from spice to coffee to vanilla to dark cherries alive with juice.
• The Sip: An explosion of fruit with the right amount of structure balance and tannin to enjoy alone or with a big steak or red pasta dish. This is like sex in a glass. The orgasm of flavor blew me away!
• The Score: At $48 I would definitely buy this again and again as long as my credit card allowed. Taking into consideration the economy and value, this wine scores a 4+. Get it at $35 and it is a steal and a 5.

“Having a Twitter account and not using it is like opening your business without any inventory. People may stop by, but they’ll never be back.” – J. Wade

Are wineries leaving money on the table? Social Media / Social Networking (whatever you choose to call it) is not going away. 2009 may be thought of as the year that Twitter hit the mainstream, but 2010-2012 will prove to be the years where money is made (and lost) through social mediums. We are finally living in a time where businesses can have real time conversations with their consumers; real time feedback, real time promotions, real time complaint resolution, and real time viral excitement. As a winery, do you want to look back in a few years and think, “Boy I wish I got in on that in the early stages?” The longer the wait, the tougher the upstream swim.

“Social media offers new opportunities to activate…brand enthusiasm.” –  Stacy DeBroff, founder and CEO of Mom Central 

In my analysis of the Spokane area wine market, I discovered that 11 of the 15 wineries have Facebook fan pages and seven have twitter accounts. Of these forward thinking wine lovers, there are two that are actually taking advantage of Social Media to stay connected to their customers. The remaining are just stores with no inventory. Social Media is a two-way conversation with your fans/followers. Having a Facebook fan page is a start – fans can interact with one another, but think of how much more effective it would be if you responded to their comments? The interaction generates greater brand and product loyalty.

Good friend and Social Media Guru, @SeattleWineGal (Barbara Evans) has a fantastic post on the benefits of Social Media for wineries. It is an insightful post and worth the hop over to read it! It starts with trust, continues with reputation building and ends with increased sales.

“Social media efforts that have a strategic focus, plan, and goal, as well as a properly maintained and executed campaign, will result in an increase in sales.” @SeattleWineGal Barbara Evans

What is your Social Media strategy?

I realize that many wineries, specifically Spokane wineries, are smaller operations that keep busy maintaining the day-to-day tasks of growing, harvesting, fermenting, filtering, bottling, and distributing their passions. “I can’t afford to take time out to tweet or update my Facebook status.” Upcoming harsh tone is intentional – Can’t afford free advertising. Can’t afford free word of mouth. Can’t afford free brand loyalty. Can’t afford increased sales. Attitudes like that will lead to obsolescence as customers vote with their wallet and move to products they can engage and build loyalty with.

Three Tier Tactics

Web Pages:

Web sites are static information mediums. A web page is a necessary business card element as customers are in the habit of searching for businesses in the .com .net world, but they don’t provide an opportunity to interact in real time. Keep your web site fresh by including feeds from your twitter account and current event, product information, or even a blog if you have time (heck, you can link to mine or any of the thousands of well written blogs out there). Web sites are often a first impression of your product and are a great place to push people larger amounts of information as you interact through Social Media.

Facebook Fan Page:

Facebook fan pages are Social Media, static information, and fan interconnectivity rolled into one. With 3 out of 4 Americans using social media and Facebook being the king, NOT having a Facebook page immediately puts you at a significant disadvantage. Just having one isn’t that much better. The key (as with Twitter) is to use it. Fans and followers want to connect. The conversation is part of the brand experience. Sharing pictures of the crush, responding to user tasting notes, sharing upcoming events (along with event pictures and then responding to users who attended) will do way more for brand loyalty than thousands of dollars spent in magazines and trade publications. Imagine the romance your customers will have as you describe the process of the 2009 vintage that you’ll be releasing in 24 months. They will have felt a part of the process. Your customers are online, now more than ever.

Twitter:

I could talk at length about ways to maximize Twitter (and Facebook) use, below are five key steps!

• Build your base: Invite customers to follow you on Twitter (and Facebook) by including links in all e-mail, newsletter, web site, print publication, etc. These links should become a part of every distribution avenue (including your business card).
• Follow your followers’ friends: Chances are your followers/fans have friends who are interested in the same things they are…YOU! There is no need to be overzealous. Take it slow, follow 30-50 at a time and then add more as they follow you.
• Be Social! Small Town Rules: When you see interesting posts, retweet them. “RT @personname Great post on such and such topic. Excellent read! http/hyperlink.” Putting the RT and @personname is the handshake and endorsement. Reply to people as they follow you or if they re-tweet your posts. Over time you’ll see exponential interaction…if you follow the next step.

“Remember to put the ‘social’ in Social Media. Meeting in person and talking on the phone are still great ways to connect.  The digital space is an extension of actual human interaction, not a replacement.” – Rick Bakas @RickBakas St Supery Winery

• Tweet informative and often: It can be a challenge to keep content to 140 characters, but be creative! Don’t be afraid to tweet the same information several times in a day. Tweets (and Facebook updates) are real time feeds. If you tweet, “Hey wine lovers, stop by our tasting room today and receive 10% off our newest release,” it’ll be off of most peoples radar within the hour (or even minute). With your frequent updates and potential re-tweets, your single post can quickly reach hundreds and thousands of people.
• Don’t sell, offer incentive: Fans are less likely to respond to 2007 Cabernet for only $19.99 (unless it’s normally $50) than tweets of, “Stop by, watch the bottling, and receive $5 off with mention of this tweet.” These incentives will also give you the opportunity to track effectiveness.

Much more could be said to maximize social media, but putting these five principles into play will begin the process of building trust, brand excitement, loyalty and increased sales.

If you’re reading this thinking, “where do I start” or “this sounds good, but I think I need more help,” feel free to reach out to me. If I can’t answer your question of provide the time you need, I can certainly point you to the right person. (josh@nectarcoffeeandwine.com)

Don’t miss out on the opportunity. Will you be the one to stand out? Your fans are waiting. DRINK.HAPPY!