Relationships Sell Products

When is the last time you measured the return on investment of that $300 business card sized ad in the local rag mag? Does anyone measure the return on investment of the $8,000 web site you just developed? What is the ROI on a Tweet? Let me float this out there: If you’re not where the people are, you’ll sell fewer products. Period. If you’re a local restaurant and the local people follow a local weekly news magazine for all their local food news…you better bet your butt you should be in that magazine. If you notice that your customer […]

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