Maximize Participation in WAMerlot

The online Washington Wine Tasting Event of the year is on March 25. This leaves only a little time to secure your Washington Merlot and prepare your activity for the evening. The beauty of a Twitter Tasting is that you can participate however you feel comfortable. With nearly 80 Washington State wineries participating and hopefully 1000 tweeters, there will be plenty of opportunity to join the conversation. Think of it as a giant cocktail party. You may not be a part of every conversation happening in the room, but the opportunity to network, connect with other wine lovers, and learn […]

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Overcoming Twitter Facebook Anxiety

Tweet, re-tweet, friend, fan, follow, hashtag, status update, like, comment, @reply, DM, micro-blog. Five years ago were these words in our everyday vocabulary? When did it become normal to verbally tell 3028 people that you have a headache and bacon is the cure? Do people really care that your dog just spit up on the new carpet? While skeptics argue that Social Media is removing all sense of privacy and creating a generation of narcissistic people with a lack of interpersonal skills, the new normal is an interconnected world of information that moves at the speed of light. So, what […]

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SauvBlanc Taste and Tweet Recap

Social Media is changing the way we interact. The idea, an online wine tasting. The subject, Sauvignon Blanc. The marketing medium, Twitter / Facebook / Blog. The result, nearly 600 people simultaneously tasting, tweeting, and talking about Sauvignon Blanc. That is just online. Add in the dozens of wineries who hosted local tweet-ups as a part of the event and the economic impact is staggering. A non-scientific guess puts Sauvignon Blanc consumption at over 3000 bottles in a two hour period. The cost of promotion: ZERO $$ The economic impact goes beyond the wine consumption and expands into brand awareness, […]

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WAMerlot Twitter Tasting

You’re invited to the largest simultaneous online Washington Wine tasting event ever (well at least that we know of). Gaining inspiration from @TasteLive (focused tasting events) and Rick Bakas’ #CaliCabs event (and the #SauvBlanc event on March 4), a group of Washington wine writers and bloggers are hosting a national #WAMerlot taste and tweet. RSVP for the Event at http://wamerlot.eventbrite.com Join us Thursday, March 25 from 5 – 7 PM (PST) Participation is simple – Find a Washington Merlot, open the bottle, drink it and tweet about it using the #WAMerlot hashtag. Using a program like TweetDeck will make participation easier (see the […]

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CaliCabs Two Great California Cabernet

  Wineries in California had the chance to observe the power of a unified voice on Twitter on February 11. Like a gigantic tasting room frenzy wine lovers, wineries and wine makers converged on Twitter for two hours to focus on California Cabernet.  In his effort to promote California wine and show wineries in the region the power of Social Media, Rick Bakas (director of Social Media for St Supery winery) launched the event through word of mouth using Twitter, Facebook and the good old fashion phone call. When I talked to Rick on the phone you could tell that […]

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