Wineries on Twitter: Woodward Canyon

Wineries on Twitter – Woodward Canyon @woodwardcanyon on Twitter The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution. The Interview: Woodward Canyon How long have you been using Twitter? We’ve been on Twitter for only about 8 months now. What prompted you to dive in? I’ve personally had a twitter account for a couple of years and I knew that it was the […]

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Is Facebook Tweeting Hurting Your Business?

Does Facebook Tweeting Hurt? Facebook offers a way to connect your status updates to Twitter. Sounds like a great way to kill two birds with one stone. Does “tweeting” your Facebook status actually hurt your marketing efforts? Do Facebook tweeters frustrate users and risk alienating their customers? Let me answer that question by briefly exploring the difference between Twitter and Facebook. If you already understand the basics of these two networks, feel free to skip the next section. Facebook A Facebook Fan page allows you to stay in touch with your customers and allows customers to post their thoughts and […]

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Ten Successful Tweets

The Twitterverse (universe of Twitter) can seem like an intimidating place to those that are just joining in. After you begin to follow a few people and the tweets begin flying, it can be a challenge to join in the stream. Below are real world examples of tweets that I consider “successful” tweets. Follow these tweeter examples and watch your followers grow. *These are real tweets from actual bloggers and businesses I follow. These tweets were captured on January 20, 2010 (the #tweetfail are examples of tweets I’ve seen that are not successful.) 1. The Intriguing Tweet 1WineDude “Fun and Messy […]

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Social Media Do You Need a Professional?

Do you really need to pay someone thousands of dollars for a social media strategy? Should you hand over the social media reigns to your PR person or marketing firm? Why should I pay for something I can do for myself? I’ve been thinking about this on several fronts lately as I visit local businesses without a social media presence. My first thought is why pay someone money to do something that is free and requires very little technical expertise? Not to mention the vast amount of free information and training available. I mean really, some of these folks charge […]

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How To Fail at Social Media in the New Year

Anyone can succeed. Failing is an art form. With all the how to succeed without even trying articles and books in the world, I figured, “who’s here to help the guy that wants to fail?” Obviously, I jest. No one intentionally sets out to fail, however there are several things that lead us down a path of failure. In the wine industry (which these posts are originally intended), the majority of wineries are small businesses with 1-10 employees. It can be a challenge for these small business owners to jump into the Social Media waters. NOT getting involved could put […]

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