Google, SEO, and Social Media – Get Listed

Google recently announced the most major transformation ever to their search algorithm and how it displays results to users. The “Search, plus your world” combines data from Google+ networks and the public internet. These changes propel Google+ into the status of major player in the social network wars for our attention. How will these changes effect search engine optimization for web sites? What does this mean from a social search strategy? These questions and more had me curious and stumped, so I turned to the person who I knew could best shine a light into the changes and their implications; Ed […]

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How a Groupon can make or break your business

Groupon and daily deal sites are projected to be worth over $4.2 billion by the year 2015*. There are dozens of daily deal sites, although most of them operate in generally the same way; for small business owners, these daily deals can make or break a business. Thinking of a Groupon? This $20 class can save you thousands. CLICK HERE to REGISTER. The way daily deals are structured Generally, daily deal services are structured in such a way that both the merchant and the daily deal service both make money in some way. Groupon splits the income from the daily deal half and half, […]

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The Rules of Relationship Marketing

Last week, I had the opportunity and good fortune to share my Thanksgiving wine picks with Spokane area wine lovers on KXLY920 radio station and KXLY TV’s Good Morning Northwest show. While some may think of me as a media whore, I love these opportunities to showcase Spokane wine and of course Nectar Tasting Room. While these opportunities sometimes seem to come out of the blue, they are not by accident, they are by design. The great thing is that anyone can develop the relationships they need for success in their industry. Over the last few months I’ve been doing […]

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No I Won’t Be Your Friend

Dear business owner, I don’t want to be your friend. I don’t want my personal information being in your feed. I’m sure you don’t need to know about my friend drama or how high my bedazzled score is. I want to like you. I want to be a fan of your business, but we don’t need to play Mob Wars together, or ‘poke’ each other, or even chat. Please, shut down the friend page for your business and open a Facebook business page. I’ll like you, I promise. Now, I don’t mean to be harsh. Many businesses started Facebook “friend” […]

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Get Listed – SEO for Better Conversion

I’ve been on an SEO / SEM (search engine marketing) kick lately. As a new business owner, I’m starting to see the value of proper placement, key search term optimization, and Google (or Bing) ranking. In a previous post I wrote about how properly tagged blog posts can generate long term recurring traffic and how Google loves linkbacks (being referenced in other people’s blog posts). With Nectar Tasting Room opening, I’m more in tune with how people can find me online and being a part of the search terms people are using for wine tasting and wine events in Spokane. […]

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