05 Mar 2010
Social Media is changing the way we interact. The idea, an online wine tasting. The subject, Sauvignon Blanc. The marketing medium, Twitter / Facebook / Blog. The result, nearly 600 people simultaneously tasting, tweeting, and talking about Sauvignon Blanc. That is just online. Add in the dozens of wineries who hosted local tweet-ups as a part of the event and the economic impact is staggering. A non-scientific guess puts Sauvignon Blanc consumption at over 3000 bottles in a two hour period.
The cost of promotion: ZERO $$
The economic impact goes beyond the wine consumption and expands into brand awareness, food consumption, and more.
Rick Bakas, Social Media Director of St. Supery Winery, organized the event and promoted through his influence on Twitter and Facebook. Rick’s previous event #CaliCabs focused wine lovers on a single grape from California. He has arranged two future events that focus on #WineBlends (April 1) and #Chardonnay (May 6). Save the date for these future events.
The Next Event: #WAMerlot
In celebration of Washington Wine Month, Washington invites you to turn Sideways upside down and celebrate #WAMerlot. Join dozens of Washington Wineries and hundreds of people on March 25. All you need is Washington Merlot (or a Merlot blend) and the Twitter hashtag, #WAMerlot. If you’re looking for Washington Merlot, check out the great deal from Wine Library (shipping to 36 states) – thanks, Gary!
- The Stuff: 100% California Sauvignon Blanc 50% of profits donated to charities that help save the planet
- The Swirl: Light crisp and slightly darker than water. Very pale
- The Sniff: Floral, melon, lemon peel and acidity
- The Sip: Smooth and tart describes the wine. The wine has a slight Chardonnay buttery coating but then opens up to a crisp tart apple flavor.
- The Score: At $18 (and because of the charitable support), this wine scores a 3+ (out of 5)
- The Stuff: 100% Wahluke Slope Sauvignon Blanc, Stainless Steel fermentation; 432 cases made
- The Sniff: Wholly tropical fruit Batman. This wine instantly transported my nose to Hawaii with Guava, Peach, and Pineapple aroma. I instantly fell in love with the nose and wished it could be bottled as a summer body spray for my wife.
- The Sip: Less dynamic on the flavor profile. The guava was mellow on the front and earthy herbs presented themselves on the mid-palate. The finish was lemon/lime tart but washed away nicely after a few seconds.
- The Score: At just $15, I score this a 4 (out of 5). This is a great value and is a wine that will impress at parties and provide a fantastic drinking experience in the summer months.
*The wine was provided as an industry sample with the intention to review
Final stats of the night show that nearly 600 tweeters contributed 2700 tweets (according to www.wthashtag.com/sauvblanc). Tweeters represented from Europe, Australia, New Zealand, United States and more. The top tweeters of the night were @cestbeth (with 131 tweets), @mmwine (with 101 tweets) and @SIPthegoodlife (with 64 tweets).
Cool Facts on SauvBlanc
#SauvBlanc was one of the first wines to be distributed with screw cap
Did you know that there are nearly 200,000 acres of #SauvBlanc planted worldwide
Top #SauvBlanc producers are France (60k acres), New Zeal (22k acres), Chile (22k acres) S Africa (21k acres) California (15k acres)
21 Feb 2010
What is the carbon footprint of your wine? At first glance, Y+B Wines may cause a double take. The 1L box wine is a departure from the glass wine bottle. If you’re of the mindset that there is something romantic about popping the cork on a wine, then you may have a difficult time adjusting. If you have greater concern for our planet and are interested in what’s inside the container, then Y+B Wines may be a perfect combination. While Y+B may have stereotypes and hundreds of years of tradition to overcome, they are certainly making a strong case for quality, sustainable, eco-friendly packaging.
Wine Blogger Dr. Vino used a carbon footprint calculator he created for the wine business to determine that Y+B Wines have a carbon footprint about 54% less than traditional packaging.
“Consider: A case of wine in glass weighs 40 pounds and holds 9 liters of wine — close to 50% wine and 50% packaging. A case of Yellow+Blue weighs 26 pounds and holds 12 liters of certified organic wine. That’s 93% wine and 7% packaging.” – From the Y+B Web Site
As you continue your review of the Y+B company (not even thinking about wine), you notice a company committed to doing right by people and the planet. Grapes are grown 100% organic and sustainable, the company offsets it’s carbon footprint by purchasing carbon offsets, and 1% of proceeds go to www.kiva.org (a person to person micro-lending web site)
So, how’s the wine? Yellow plus blue may equal green for the planet, but can they make purple (and gold…oh, and Rose too)?
Y+B’s current line-up includes a Sauvignon Blanc from Chile, Rose from Spain, Malbec and Torrontes from Argentina. Below are reviews for Sauvignon Blanc and Malbec.
2009 Sauvignon Blanc
- The Stuff: 100% Sauvignon Blanc from Central Valley of Chile farmed organically and sustainably
- The Swirl: Very pale, not even qualify as yellow or gold, maybe wheat almost ready for harvest
- The Sniff: Bright citric fruit with emphasis on lemon and mandarin orange
- The Sip: Again very bright citric of lemon, lime and a little tart. Throw slightly off balance with a little steeliness. The acidity is mild and the finish trails off quickly
- The Score: At only $12 for 1L this is a fantastic value for every day drinking Sauv Blanc – I score it a 3 (lowered slightly due to the off balance steeliness)
- The Stuff: 100% Malbec from San Juan Argentina farmed organically and sustainably
- The Swirl: Very dark purple borderline plum and black
- The Sniff: A woody earthy berry that seems not quite ripe
- The Sip: Nice red berry (maybe cherry) with some tree components. The finish was moderately tart
- The Score: At only $12 for 1L, I score this a 3 (out of 5). This is not a smooth drinking wine but more a food hearty drinker with decent characteristics
The overall impression is that these are not your typical box wines (think cube). They offer good quality as well as portability that bottles may not offer (camping, picnics, etc). One note about the Tetra-Pak spout – on both bottles the spout came slightly disconnected from the box upon opening causing a party foul dribble pour. Creative pouring ensued.
The Verdict: Look beyond the packaging and examine the product inside. If you like the wine, the earth friendly packaging and socially conscience business model adds to the value!
*These wines were provided as an industry sample with the intention to review