SauvBlanc Taste and Tweet Recap

Social Media is changing the way we interact. The idea, an online wine tasting. The subject, Sauvignon Blanc. The marketing medium, Twitter / Facebook / Blog. The result, nearly 600 people simultaneously tasting, tweeting, and talking about Sauvignon Blanc. That is just online. Add in the dozens of wineries who hosted local tweet-ups as a part of the event and the economic impact is staggering. A non-scientific guess puts Sauvignon Blanc consumption at over 3000 bottles in a two hour period. The cost of promotion: ZERO $$ The economic impact goes beyond the wine consumption and expands into brand awareness, […]


Y+B Wines Sustainable with a Conscience

  What is the carbon footprint of your wine? At first glance, Y+B Wines may cause a double take. The 1L box wine is a departure from the glass wine bottle. If you’re of the mindset that there is something romantic about popping the cork on a wine, then you may have a difficult time adjusting. If you have greater concern for our planet and are interested in what’s inside the container, then Y+B Wines may be a perfect combination. While Y+B may have stereotypes and hundreds of years of tradition to overcome, they are certainly making a strong case for […]


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