A Consumers Perspective: Social Media and Wine

WELCOME GUEST BLOGGER Melinda Knapp There is a lot of talk about social media in the wine world these days.  For me personally, social media has allowed me to meet so many wonderful people who share my love of the grape.  As well as connecting with those in the industry. However, the question that often comes up when wineries are considering the jump into social media is – What is my return on investment (ROI)?  This is something that is really hard to gauge. Now, while I am certainly no expert in marketing, I am one in consuming.  I buy […]

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