Thank You, Gary Vaynerchuk

“What happens when we live in the word of mouth world? What happens when brands can be humanized? There is enormous ROI in a tweet.” ~ Gary Vaynerchuk; ‘The Thank You Economy.’ I want to personally thank Gary Vaynerchuk for the success of DrinkNectar.com, Spokane Wine Magazine and Nectar Tasting Room. 15 months ago, Gary’s book Crush It! Why Now is the Time to Cash In On Your Passion, was the catalyst for everything I’m doing now. The concept was in my head, the business plan was written, and the timing was always considered, “sometime in the future,” until reading […]

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Re-Corkd: Thoughts on Redesigning Corkd.com

I’ve got web design on the brain. My day job has had me buried in web design politics for going on 18 months now. We’ve been through 3 major iterations and have just completed user testing with 37 people from San Jose to Sao Paulo and Boston to Beijing. We’ve broken the project down into a few phases, the first of which will go live (fingers crossed) on November 17. The final phases will probably keep me employed (again fingers crossed) through 2011. From there I hope to be in a position to launch my diabolical wine and coffee world […]

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Corkd: Partly Cloudy With a Chance of Success

The sky is falling, the sky is falling! “Woooolllff!” Run, hide, take cover, the apocalypse is now! “The world is drowning in an ocean of cheap wine.” 2008 and 2009 have been very challenging years. Many of you reading this have had to change your spending habits as your income has been diminished or has vanished entirely. The Great Recession, as it will end up being played out in the history books, has changed the landscape of nearly every industry and left its mark on just about every person in the world. How has the wine industry faired? What is […]

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Corkd: Are Twitter Tasting Events Worth It?

Today’s DrinkNectar post is featured on Cork’d. Head over there and check out the story about Twitter wine tasting events. Cork’d is becoming a fantastic resource for wine news and I’m proud to be a part of it.   Twitter wine tasting events are changing the wine community. I had the honor of co-sponsoring #WAMerlot and saw firsthand the power of the online community. As a wine brand, these events offer little or no cost opportunities for brand impressions, building your customer base and interacting with your existing customers. As a wine consumer, they provide an opportunity learn, engage and […]

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Cellar Tracker, Corkd, VinCellar Review

The work I do for my day job got me thinking about wine tracking / wine reviewing database sites. A recent project I was managing mashed together information from 17 web sites creating one global intranet site where 320,000 people view over 21 million pages each month. Over the weekend we launched the site and with a few minor glitches we were live for all to see on Monday. Through my recent journey of wine reviews and wine blogging, I’ve discovered a need for a repository for the information. At the current pace, I’ll have a collection of 250 reviews […]

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