Cascade Valley Courts the Blogger Audience

How would you spread the word about a growing wine region? Newspaper ads, key magazine spots, buy up space in trade publications, attend key events, word of mouth; these are all options often considered. Cascade Valley Wine Association looked to wine bloggers for exposure. As a region that already receives 3 MILLION visitors per year and is known for recreation, fruit festivals, and relaxation, Cascade Valley is making a name for itself in the world of wine. How do you spread the word?

As I returned from the three day excursion to CVWC with 11 other wine blogger/writers, I turned the radio off for the three hour drive and contemplated the whole experience that ranged from intimate wine tasting of amazing wine set up outside a barn in a working apple orchard to climbing in and out of the 20 passenger stretch Cadillac Escalade. While I plan to write about the experience, including the highs and the lows, I wanted to take this post to drive home the place that blogs (not just wine blogs) have in the marketing world.

According to Google, more than 8,000 unique people visited my site last month. Add in the impressive influence of the other weekend participants (Wild Walla Walla Wine Woman, Write for Wine, Wine Foot, Washington Wine Report, Wine Peeps, Wine Beer Washington, and Decanter Banter) and you have a very wide audience of regional like minded people who are interested in wine, wine education, and wine exploration. I look at the list and see some of the best writing on Washington Wine out there. Exposing these bloggers to the area and the wines will not only carry a one-time ad impression, but a long-term recommendation and word of mouth exposure.

The Cascade Valley consists of the regions of Wenatchee, Lake Chelan, and Leavenworth. Situated right in the middle of the state, the area is less than three hours from either Seattle or Spokane. 50 wineries and wine tasting rooms dot the landscape and include some of the most respected in the state (Fielding Hills, Boudreax Cellars, and Saint Laurent) along with rising stars (Hard Row to Hoe, Nefarious, and Chateau Faire le Pont). While each area has their own association, branding and promoting the collective region proved to be a struggle. The Ports of Chelan and Douglas County, along with local Chambers and Visitors Bureau’s came together to fund the Cascade Valley Wine Country. Director Jean Ashby is now appointed with the task of bringing awareness to the region while balancing the requests and needs of each local area.

The weekend consisted of a very well organized agenda. Everywhere we went the hospitality was amazing. Almost every winery was not only excited that we were there, but grateful for the opportunity to share their wine (I say almost for a reason, which I’ll explain in a future post). The opportunity to try over 100 wines from 25+ of the area producers generated some very pleasant surprises. Was every wine amazing? No. Was everyone passionate about their business and art? Yes!

While I plan on going more in depth on my experience, here are my initial observations:

• The region is very beautiful. Wenatchee’s endless fruit orchards, Chelan’s pristine lake, and Leavenworth’s quaint village and majestic mountains certainly add to the beauty of the experience.
• There is an experience and destination at almost every winery. Wineries in the area are creating destinations that include food, beautiful estate buildings, live music, and events. It is clear that there is a push for the stay and play dollar.
• Infrastructure to support tourism. Because the area is already has a large tourism draw, the hotel and restaurant industries to support wine tourists are already in place. Stay at a quaint bed and breakfast or enjoy posh amenities at a full service hotel.
• Family, history and story permeate the landscape. Several wineries have been birthed out of third and fourth generation farmers. Many of these people are town fathers, industry leaders, and almost every one of them has a story to tell. The passion behind their adventure is quite contagious.
• The wine quality varies. As with most regions and areas, not all the wine is great and some of the prices are a little hefty. Much of the region is “new” to wine making and growing with many having less than 10 years of experience. Some of the estate fruit growers are seeing continued quality in their product, and others have really hit it out of the park with the consistency of the wine. While not every winery we visited served a quality product, the region as a whole has certainly established itself as a destination for wine.
• 12 middle aged wine bloggers crawling in and out of a limo all day provides endless laughter and a long list of potential blog posts.

I can’t wait to share with you a more in depth review of my experience, including some of the wineries stories and an overview of the wine. Stay tuned and keep an eye out for posts from the other writers too. Thanks, Cascade Valley Wine Country for rolling out the red carpet and seeing the value in blogs.

Celebrating Life With Mountain Dome Winery

Nestled in the foothills of Mount Spokane is a family of gnomes that is hard at work making bubbles. These bubbles are enjoyed across the state and beyond to celebrate life’s precious moments. If you look closely you can catch a glimpse of the curious creatures as they work their magic to turn an ordinary bottle of wine into something sparkling and full of life.

Mountain Dome was born in 1984 and was named after the Geodesic dome that was built shortly after the Manz family moved to the area in 1980. Situated on 85 acres in Northeast Spokane, Mountain Dome was started by Michael and Pat Manz. The 9500 square foot production facility and 4,000 square foot dome were built by the family. Dr. Michael Manz was a child psychologist at Sacred Heart Children’s Hospital until his passing in 2006. Manz built a legacy that lives through Mountain Dome and through the Children’s Hospital’s BEST program. Erik Manz, along with his uncle John Mueller carry on Michael’s legacy of celebrating life with every glass. “I love being a part of people’s celebrations,” says Erik, “every day you’re alive is worth celebrating.” Still a true family operation, each family member is represented on the label of gnomes.

Retail sales began at Mountain Dome in 1992 with their 1988 vintage. For 18 years, Mountain Dome has been the only ‘bubble maker’ in Spokane. They also sparkle wine for other wineries like Townshend, Lone Canary, and Arbor Crest. Mountain Dome makes sparkling wine in the méthode champenoise style. With this method the bubbles for more complex wines are produced by secondary fermentation in the bottle. As the name suggests, this is used for the production of Champagne and other quality sparkling wines, but is slightly more expensive (and well worth it). The process is very involved and Erik is hands on from riddling (turning of the bottles) to a special freezing machine that assists with removing the lees before disgorging.

The current line-up at Mountain Dome includes their non-vintage “gnome” label, non-vintage dry sparkling rose, vintage sparkling and their elegant Cuvee Forte. Each wine contains the traditional champagne grapes using approximately 66% Pinot Noir and 33% Chardonnay all from Washington vineyards. With case production of about 3000 each year Mountain Dome is the state’s second largest bubble maker (behind Chateau St. Michelle). Erik is excited to be releasing a Blanc de Blanc (sparkling wine using 100% Chardonnay) in the Fall. The winery is open Saturday and Sunday from 11-4pm. Bring a picnic lunch and enjoy the beautiful view from the outdoor patio. If you’re lucky you may catch a glimpse of those magical bubble making gnomes in action.

The Stats:

• 16315 E Temple Rd
• Open 11-4 Sat-Sun
• 509.928.BRUT
• www.mountaindome.com
• Facebook/MountainDome

Mountain Dome has two external tasting rooms. The first is located at 906 W. 2^nd in Downtown Spokane and the other is located in Seattle’s Pike’s Place area 1924 Post Alley.

The NectarView

Mountain Dome Brut Rose – NV

• The Stuff: 85% Pinot Noir, 15% Chardonnay fermented and aged in neutral oak barrels, skin contact for 10 hours, 1.2% residual sugar, 12%ABV
• The Swirl: Very pale salmon color with hints of orange. Bubbles are medium size and quickly move to the top of the glass
• The Sniff: Subtle yeast and strawberry aroma with a hint of smoked bacon. Lively aromas, if you’re not too careful, the bubbles may tickle your nose
• The Sip: A wonderful delight in the mouth with a soft berry flavor that is graced by a firm body that indicates that this wine would pair well with all kinds of food. There is a great added layer of fruit that comes from the short time with the skins.
• The Score: At $25, this may not be an everyday bubbly for me, but I love the balance of fruit, a touch of sweetness for an off dry flavor and a fantastic acidity that cleanses the palate. 3+/5

Spokane’s Vintage Hill Cellars

What do you get when you cross a commercial Realtor and a political consultant? Potentially, the need to drink a lot of wine. Both professions are fraught with frustration, let downs, and quite a bit of finesse. After a long day at the office, wine wields its wonders on the weight of the workday. Enter Cody George and Brian Murray. As friends, their long time hobby acted as a creative way to express their passion and provide a release from their hectic day jobs. From the early days of knocking on vineyard doors saying, “Do you have any grapes” to 1300 plus cases, Vintage Hill has always been about friendship.

Bonded for their first production in 2006, Vintage Hill Cellars jumped right into the business producing 450 cases with a lineup that included Viognier, Sauvignon Blanc, Riesling, Merlot Rose, Cabernet Sauvignon, Cab Franc and Merlot. 100% of their wine is produced on site from crush to consumer. They also distribute everything from their storefront on 2^nd Ave. Cody and Brian have transformed the old brick building into an eclectic and comfortable urban art vibe. Vintage Hill contracts their grapes from vineyards that include Pepper Bridge, Stillwater Creek, River Wine, and Milbrandt.

While, I’m not a green freak or a tree hugger (not that there is anything wrong with that), I do appreciate the effort a creative effort to recycle. Brian and Cody observed a lot of waste in the wine business ranging from grape skins to grape seeds and even $1000 oak barrels. They turned that waste into products like Orange Clove Cabernet and Lemongrass Merlot infused soaps. Vintage Hill also offers soft soaps and even crushed grapes seed products used to exfoliate. For the true wine die hard, there is wine soaked chipped oak barrels for the BBQ.

Vintage Hill has grown steadily by word of mouth over the years. While Cody says his favorite part of wine making is the late light laughter with friends during crush or bottling, he admits that “winemaking is 90% cleaning.” Vintage Hills is excited for the upcoming release of the 07 Syrah in the fall with a 07 Malbec to come after that. When talking about the future Cody expressed the desire to continue slow steady growth with a more immediate need to establish regular store hours. Currently Vintage Hills is open during occasional First Friday events and other special occasions. It’s always best to call ahead before stopping by.

The Stats:

• On the web: www.vintagehillcellars.com
• On Facebook
• On Twitter
• On the Street: 319 W 2^nd Ave
• On the Phone 509.624.3792

NectarView

2007 Syrah

• The Stuff: 100% Syrah from Burgess and Milbrandt Vineyards; aged in new and used French oak (regiment not disclosed)
• The Swirl: Deep plum color with nice color to the edge of the glass. Cloudy and slightly unfiltered (of course it did just come out of the tank prior to filtration and bottling)
• The Sniff: Very saturated aromas of stewed cherries, and pepper. Quite a unique nose that is slightly difficult to pin down. It’s like an unwieldy greased pig rolling around in a prune, cherry filled pit.
• The Sip: Good creamy dark berry and cherry flavors with undertones of oak, baked bread and toasted almonds.
• The Score: Not Yet Released – I score this wine 3+ out of 5. Certainly a departure from a traditional Syrah or even a new world Syrah. I encourage you to go down to Vintage Hill for a sampling of this before you buy it just to be sure you enjoy their style of wine making.

Spokane’s Trezzi Farms Italian Grapes Food and Family

One part Italian food, one part Italian wine, mix in a country hillside and a dash of vineyard, round it out with a large helping of family and love, you have Trezzi Farm Food and Wine. No other tasting room in Spokane offers helpings of Polenta, Lasagna, and Pasta along with estate grown wine. You had me at Italian food. Davide and Stephanie Trezzi moved to Spokane in 2005 on a friends insisting and fell in love with the Greenbluff area. There, they bought 20 acres of land and began their new adventure.

Trezzi makes food that is simple, full of flavor, and expresses what he grew up eating. “We’re simple people, we make simple food that is full of flavor,” says Davide. After opening the catering business, the Trezzi’s (pronounced with the same ‘zz’ as pizza), planted a vineyard. A vineyard in Spokane, “what the heck was I thinking,” Davide recalls. This adventure in farming explored the planting of Italian grapes Barbera, Nebbiolo, and Dolcetto. In 2008, Davide and Stephanie finally saw the fruits of their labor as they collected their first harvest of Barbera. Recently the Trezzi’s planted additional acreage of Pinot Grigio and Pinot Nero (Pinot Noir). Weather permitting we should see this experiment in Spokane winegrowing produce a harvest.

Times were tough. Growing grapes in Spokane is not an easy task. The Trezzi’s battle the short growing season, unpredictable frosts not to mention the deer, birds and wind. One day a fierce wind threatened their dream of estate vineyards with gusts that knocked the canopy off the trestle. Davide was faced with the choice to leave the newly planted vines to lay windblown and useless or work to reattach the vines to ensure a future harvest. “They become like your children,” Stephanie said as we drank from the result of Davide’s decision to work late into the night.

As if to honor the release of their first vintage, Davide and Stephanie transformed their old tractor barn into a beautiful tasting room complete with a panoramic view of the hillside beyond. The 2008 Barbera is a youthful medium bodied wine that complements the strong acidic pasta dishes perfectly. The wine is meant to be paired with the food. The food is meant to be paired with the wine. Both are meant to paired with life. Trezzi Farms caters with their fantastic Italian menu of pasta, polenta, lasagna, meatballs, rustic chicken and tri-tip beef. On any given day people can be seen picking up pre-packaged meals to take home. Now, there is a wine to pair with those meals.

Trezzi, along with winemaker Don Townshend, created 289 cases of estate grown Barbera (the only vintage grown estate fruit in Spokane), and a Columbia Valley Sauvignon Blanc. 100% of the wines are sold out of the tasting room. Do yourself a favor and plan a trip to Greenbluff. Bring a picnic lunch and enjoy some wine. Buy a bottle or two of Barbera and some lasagna, and enjoy a meal that is completely created here in Spokane.

The Stats:

• Web Site: www.trezzifarm.com
• Address: 17700 N Dunn Rd (Greenbluff) MAP
• Retail Store Hours: 10-6 daily
• Tasting Room Hours: Noon-6pm Friday-Sunday

Call to use Trezzi for catering your small or large event 509-238-2276

Spokane’s Overbluff Cellars

Here we grow again! Spokane continues to move ahead on its journey to becoming a wine destination for the state of Washington. Introducing the newest kid on the block, Overbluff Cellars. Some may think it crazy to start a new business (especially a winery) in today’s economic conditions, but the American entrepreneur is the hero of economic recovery. It’s also important to note that a winery with a 2010 launch date started the journey at least 3 years ago with crushing, fermenting and barreling grapes.

Overbluff Cellars is the passionate pursuit of John and Lynelle Caudill and Jerry and Penny Gibson. Each grew up around wine, John in Lodi next to Mondavi Vineyards and Jerry in Marin County, CA. John and Jerry pursued their passions independently as amateur wine makers until a chance meeting brought them together. It was a wine tasting trip to Napa that inspired the proverbial “leap” into the Overbluff adventure.

“It’s more about passion than anything. When the fun is gone, I’m through,” says Jerry. The first Overbluff Cellars release consists of 290 cases including three 2007 Cabernet from various vineyards and one 2009 Viognier.  You can see a review of the Viognier and Duality Cab here. John and Jerry’s philosophy to wine making brings a Napa influence to Walla Walla fruit. They’re striving for big wines that showcase the character and quality that Washington fruit has to offer. The fruit they currently have in barrels and tanks will bring their 2009 vintage to about 1500 cases.

John and Jerry are particular about quality and consistency. Not wanting to leave a bad taste in people’s mouths with the potential for cork taint, each bottle is enclosed with glass enclosures. John emphasizes, “This still gives people the romance of popping the cork, with less potential for ruined wine.” The duo is also working with new oxygen permeable flex tanks and oak staves to gain more control of the flavor without making wines that end up over oaked.

John has left his full time job as the body shop manager for a local auto company to see his dreams come to reality. Overbluff has renovated the old Cobblestone Bakery at 620 N Washington. The tasting room is tucked behind the Victorian building and provides a nice rustic place to enjoy the wine. When the weather cooperates, be sure to enjoy a glass in the garden next to the tasting room.

Ensuring they give themselves every opportunity to succeed, Overbluff has already been very active on Twitter and Facebook. Be sure to support them and stop by during their tasting room. Chances are the wine will go fast!

The Stats:

620 S Washington Spokane, Washington

(509) 991-4781

Online: Web – Twitter – Facebook

Tasting Room Hours: 4-7pm Thursday – Saturday

RELATED POST: Introducing Overbluff Cellars – Review of 2009 Viognier and 2007 Duality Cab

 

 

Lake Chelan Wine Journey

Acres of rolling vineyards, stunning snowcapped mountains, beautiful pristine lakes, and charming shops and villages are just some of the reasons Lake Chelan, WA is a popular destination. Nestled in the heart of the North Cascades, Lake Chelan has long been an outdoor lover’s paradise. The 50 mile lake is one of the world’s deepest at 1500 ft deep. The small town hosts visitors for boating, camping, hiking, biking and more recently, WINE. The first bonded winery opened in 2000 and now, 10 years later there are nearly 20 wineries in the area experimenting and producing everything from Riesling to Tempranillo to Pinot Noir.

A quick three hour journey from Spokane or Seattle will get you to the most beautiful place in the state to sip and enjoy wine. This is an annual trip for my wife and I. This year, we were excited to share the experience with our friends who recently honeymooned in Chelan. We packed up the car, headed to the rental house overlooking the lake for a way too short, relaxing two day wine trip. Watch the video for some amazing views from our 10 winery stop that included tasting through 46 wines! We even got the chance to do some bottling at Fielding Hills winery on our way home through Wenatchee (Thanks, Karen)!

Hard Row To Hoe

I was excited to make Hard Row our first stop. I’ve grown to really love Don and Judy from our online conversations and events. Their location is stunning with views of the rolling hills, their estate vineyards, and of course the lake. When entering their tasting room, you’re greeted with the most sensual wallpaper and decor.

Highlight Wine: Very impressed with the Dry Gewürztraminer ($18). It’s slightly oaked, smooth and zesty. Fell in love with the Zinfandel (which they get from Milbrandt Vineyards). I should have bought more. This wine is huge in fruit, spice, flavor and aroma!

Must See: Oddly enough, you have to use the restroom and see the wallpaper in there.

Four Lakes Winery

Just a short drive from Hard Row, Four Lakes sits at the top of a hill where you can see all four lakes in the area. They opened in July of 2009 and grow their fruit just outside the doors of the tasting room.

Highlight Wine: While their 2008 Estate Chardonnay was very nice, we were all very impressed with their Bordeaux blend. The wine didn’t have an approved label but the naked bottle now sits in our cellar awaiting consumption.

Must See: The view. Once the vineyards mature, this will be a special place to sit on the deck and sip some award winning wine.

Tildio

The cute little bird (reminds me of Twitter) greets you when you enter the tasting room. These folks were busy, so there was not so much chit-chat among the staff and everyone was getting hungry for lunch  so we tasted through the wines and made our way back to the house.

Highlight Wine: The 2008 Viognier ($19) was a beautiful tropical fruit basket that had a very crisp finish. We were also very surprised by their Pinot Noir. It was big, smoky and candied cherry. Much more robust and firm than expected.

Wine Girl Wines

Probably the newest winery in the city (considering our visit was their first full day of being open). The Blending Room, as they’re calling it, is in the heart of quaint Manson (the town North West of Chelan). The owners were still piecing together their facility recently moved their facility from Seattle to Chelan to focus on their 200 case winery full time! Best wishes, Angela!

Highlight Wine: While the label for the My Derby Wife was certainly fun, we walked out with their Kamari, a 2007 Black Label Reserve from Walla Walla. Beautifully elegant Cab/Merlot/Malbec/Franc blend that oozes chocolate covered raspberries. Only 48 cases produced

Lake Chelan Winery

Pressing ahead we moved further away from Manson and headed toward Chelan for a stop at Lake Chelan Winery. Situated right off the main road, you can enjoy a lake level view and their BBQ, served nightly. The tasting room includes a huge selection of wine trinkets, local creations, and gifts.

Highlight Wine: While our travelling companions raved about the Rose and Hard Cider, we were impressed with their NV Stormy Mountain Red. A odd pairing of Pinot Noir, Cab and Zinfandel, this was a smoky bacon infused cherry with tons of campfire components. ($22)

Benson

Situated high on a hillside, Benson is a Tuscan themed winery with breathtaking views. The estate vineyards roll down the hillside below with Lake Chelan and the Cascade Mountains just beyond that. The wines tasted at Benson were the most consistent across the entire line up. The only one I wouldn’t score a 4 or higher was the Viognier.

Highlight Wine: This is a difficult choice. We bought more wine here than at any other location. The Sangiovese was a huge flavor wine with bright red fruit and baking spices ($27). Another stand out was the 07 Cabernet Sauvignon ($38)

Must See: I highly recommend going through the tasting line up, then purchasing a glass (or bottle) and enjoy it on their patio overlooking the amazing views. It will be the highlight of your trip.

Vin du Lac

The final stop of the day was at Lake Chelan’s first bonded winery and the 2010 Wine Press Northwest Winery of the Year. It seemed like every wine on their shelf was adorned with one or more gold medals. Vin du Lac is a quaint space with peek-a-boo views of the lake, just beyond the apple orchards. If you plan your day right, you can stop here for lunch and enjoy their great food too. After a long day of wine tasting, we didn’t taste through the lineup, rather we purchased a bottle of 06 Barrel Select Cabernet and relaxed before heading to dinner

Must See: Stop here for lunch! You’ll love the outdoor seating. It’s like eating among the apple trees.

Tsillan Cellars

More amazing views await you at Tsillan Cellars (pronounced Chelan). Tsillan is the areas second oldest winery and is on the South shore. With an Italian villa theme, the grounds are impeccable complete with stone paths, waterfalls and Koi pond. This is most definitely a premier event location suitable for outdoor concerts, weddings, banquets and more. The Italian theme continues in their wine lineup that includes Sangiovese, Barbera, and Nebbiolo. If it weren’t for the weather and the impending drive home, we would have stayed for quite a while. Tsillan is open 365 days a year and has dinner service with their Sorrento’s Ristorante.

Highlight Wine: The 06 Bellissimi Rosso was a stunning blend of Cab, Merlot and Cab Franc. It presented a creamy maple syrup, blackberry and cherry and was aged well to provide a nice long smooth finish.

Must See: Ring the old fashion bell when you leave. Also, this is one of the best places to just stop, rest and enjoy the view.

Nefarious Cellars

Our final Lake Chelan stop was also on the South shore at Nefarious Cellars. Heather and Dean Neff are making some fantastic wine from their estate vineyards and sourced grapes. Beyond the wine, they are just amazingly nice and genuine people who are passionate about what they do. When they release their red wines each year, you have to be quick because they sell out fast. We tasted through their standard line up of Viognier, Consequence (a Sauv Blanc / Aligote blend), The Spinner (Merlot, Syrah, Cab, and Malbec) and their Cabernet Sauvignon. Heather was gracious to also let us try their newly released Syrah, Riesling, Zinfandel, and special 08 Rx4. This was the most unique wine of the trip as a blend of Mourvedre, Syrah, Counoise, and Cinsault.

Highlight Wine: While the Rx4 was special (and come to think of it, I’m not sure why we didn’t buy it), we left with the 09 Consequence ($18) and 07 Cabernet Sauvignon ($30)

SURPRISE BONUS

While on our trip, I was of course tweeting and Facebooking along the way. Karen Wade (no relation) from Fielding Hills Winery invited us to stop by on our way home for their annual bottling party! I love Fielding Hills wine. I couldn’t pass up the opportunity to see them again and to participate in part of the process. Fielding Hills is in Wenatchee, just 30 minutes south of Chelan. We sat down in their quaint wine making barn overlooking their hundreds of acres of fruit trees (they manage over 5000 acres in total) and bottled their 2008 Syrah. So, if you’re drinking one of the 25 cases of that special Syrah, chances are I put the cork in the bottle!

Lake Chelan is a special place and in my opinion, one of the most beautiful places in Washington State to taste wine. I hope that this trip has inspired you to visit there soon. Visit the Lake Chelan Wine Valley web site for details on all the area wineries and events.

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