The Night Merlot Was King

For a night, Merlot was king. The grape that got turned upside down in the movie Sideways was back on top for two hours in March. This event, and others similar to it, proves to me once and for all that Twitter and other Social Media has changed the way we can do business and effect change. Before I get into the analysis of the Twitter metrics for the night I must give thanks to the group that pulled it together. I may have been the face behind a lot of posts, videos and tweets, but without these amazing ambassadors […]

CONTINUE READING

Episode #43 GruV Olympics Tasting Party

A groovy tasting party. Sounds interesting enough. I pictured Joplin tunes, tie dye shirts, and a little incense burning to set the mood… Oh, a GruV tasting parting, meaning the Austrian grape Gruner Veltliner. I suppose that would be cool too. Four white wine reviews done in your best Arnold Schwarzenegger impersonation. Rather than a Conan the Barbarian themed tasting the theme was a GruV Olympics. Evidently the Austrians are big Winter Olympic champions. I decided to do some research and googled Austrian Olympics. Apparently, Austria has participated in more Olympic games than any other country and has won 185 Winter […]

CONTINUE READING

Episode #41 Oscar and Champagne

  Welcome to the Lifestyle of the not so rich and way not so famous. Tonight we celebrate the 2009 Academy Awards and the celebration of cinema. As the thespians drink their $3500 per bottle Krug Clos Ambonnay Brut Champagne, DrinkNectar sips through three bottles that are in a more modest price range. Best Picture the year I was born: The Godfather Tonight’s nominees are from Spain, Austria, and California. My typical Sparkling wine consumption is reserved for special occasions, and New Years. I love it, but I’m usually consuming big bold Cabernet’s or Zinfandels. One of tonight’s nominees was […]

CONTINUE READING

SauvBlanc Taste and Tweet Recap

Social Media is changing the way we interact. The idea, an online wine tasting. The subject, Sauvignon Blanc. The marketing medium, Twitter / Facebook / Blog. The result, nearly 600 people simultaneously tasting, tweeting, and talking about Sauvignon Blanc. That is just online. Add in the dozens of wineries who hosted local tweet-ups as a part of the event and the economic impact is staggering. A non-scientific guess puts Sauvignon Blanc consumption at over 3000 bottles in a two hour period. The cost of promotion: ZERO $$ The economic impact goes beyond the wine consumption and expands into brand awareness, […]

CONTINUE READING

In the Ring with Pinot Pinot Pinot

Three ladies jump in the ring and go toe to toe for supremacy. Sorry, no mud! These ladies are queen Pinot Noir’s from three different parts of the world and three different price points. This battle is a semi-blind tasting. I know which three bottles I taste; I just don’t know which wines are in each glass. Ahead of time, my wife pours the glasses and writes the name of the wine on a card placed upside down in front of the glass. For my friends new to the wine world, Pinot Noir is a noble, fickle lady. The grape […]

CONTINUE READING