Five Fabulous Facebook Finds

With Facebook surpassing 500 million active users and over half of them logging in daily, the ability to connect and create brand ambassadors has never been more accessible for businesses. Recent studies show that the average Facebook fan is worth $136.38 (from Syncapse). On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans. Fans are 28 percent more likely than non-fans to continue using a specific brand. Fans are 41 percent more likely than non-fans to recommend a product they are a fan […]

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Social Media Book Review: Quick Bites Book

Fancy yourself a social media guru? Think you know it all when it comes to implementing a successful social media strategy? Are you a business or brand, just now thinking of taking a bite out of Twitter and Facebook? Quick Bites (Rick Bakas, Baldwin Press 2010) book has something for everyone. I first met Rick Bakas in November 2009 when I jumped into blogging. Being the new kid to the playground I knew enough to watch the other kids to see who was an influencer, who was a bully and who the popular kids were. I quickly saw how Rick […]

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A Video Recap of WBC10 And Bonus Stuff

The 2010 Wine Bloggers Conference is in the books. I’ve enjoyed reading all the posts and looking at everyone’s pictures. Thank you so much for posting them. Below is my video recap of the event. I’ll be doing one final post sharing my thoughts on the opportunities for making the event better. Please see my previous posts on: 5 Things I’m Going to DO As A Result of WBC10 The Sport of Speed Wine Blogging (satire)   A Tweet Recap of Posts About 2010 Disclaimer – I didn’t edit any of these tweets wawinereport Washington Wine Report: Summary of known […]

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Next Phase of Wine eCommerce Comes to Facebook

  The other night I had a dream. It must have been set about 10-12 years in the future. Facebook was still around. HR5034 had failed and wineries were still able to ship directly to consumers. Everywhere I looked wineries were engaging with customers through social tools, conversations were happening and brand loyalty was increasing with each new interaction and conversation. As I surfed the bliss of this new future world from the portable holographic display pad, I stumbled across an amazing feature. I was talking with a winery on Facebook and noticed a mention of new releases. I loved […]

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5 Social Media Tips Learned from My Lawn Mowing Service

I recently learned a few things about social media on my quest for a person to mow my lawn. I own a rental home that fortunately pays for itself every month. The tenants are good, the rent is low and the tiny little 650 sq foot home and 180 sq foot loft have been a good investment so far. Last summer (pre wine blog), I was eager to mow the yard, lay bark, pull weeds, and clean up the house. This spring, and now summer, more demands have been placed on my time (reviewing wine can be a full time […]

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