Ignite Spokane Sparks Renewed Passion

If you had five minutes to share anything you wanted, what would you say? Ignite is a global phenomenon that sparks creativity and inspiration in each host city. Ignite was inspired by Pecha Kucha Nights, where speakers are given 20 slides, each shown for 15 seconds, giving each speaker 5 minutes of fame.  The first Ignite took place in Seattle in 2006, and since then the event has become an international event with gatherings in Helsinki, Finland; Paris, France; New York, New York; and many other locations. Produced by perketing.com, Ignite was brought to Spokane by local business woman Margaret […]

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Wineries on Twitter Castello di Borghese

See how Long Island’s first winery is using social media to connect to customers and wine lovers. The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution. See all sixteen interviews here.   On the Web – On Twitter @borghesewine – On Facebook   Interview completed by Jen Ramsay, Borghese Coordinator for Social Networking and Electronic Marketing  Interview Questions How long have you been using […]

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Wineries on Twitter Washington’s Milbrandt Vineyards

The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution.   How long have you been using Twitter? Milbrandt Vineyards has been using Twitter since August 2009. We started off updating the account once a week, now we make sure to update our status daily, sometimes more depending upon newsworthy items we have on a daily basis. What prompted you to dive in? We […]

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Relationships Sell Products

When is the last time you measured the return on investment of that $300 business card sized ad in the local rag mag? Does anyone measure the return on investment of the $8,000 web site you just developed? What is the ROI on a Tweet? Let me float this out there: If you’re not where the people are, you’ll sell fewer products. Period. If you’re a local restaurant and the local people follow a local weekly news magazine for all their local food news…you better bet your butt you should be in that magazine. If you notice that your customer […]

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Old Spice New World – How Wineries Can Clean Up

“If you do what you always do, you’ll get what you’ve always gotten” (A. Robbins). In an ever changing world of economics, customer attention deficit disorder, and perceptions this quote doesn’t quite ring 100% true. Just because you’ve always been successful selling your wine the moment you open your doors, doesn’t mean you always will be. In today’s world it’s not even about having the highest quality product, or the slickest advertising. Success comes from one word…engagement. The more engaging you or your brand is, the more attractive you will be. The more people attracted to you…well, then you just […]

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