Get Listed – SEO for Better Conversion

I’ve been on an SEO / SEM (search engine marketing) kick lately. As a new business owner, I’m starting to see the value of proper placement, key search term optimization, and Google (or Bing) ranking. In a previous post I wrote about how properly tagged blog posts can generate long term recurring traffic and how Google loves linkbacks (being referenced in other people’s blog posts). With Nectar Tasting Room opening, I’m more in tune with how people can find me online and being a part of the search terms people are using for wine tasting and wine events in Spokane. […]

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Marketing Trends to Follow

Staying ahead of marketing trends is important. As a new business owner consumed with two thoughts; 1) how do I get people through the door, and 2) how do I give them the best possible experience when they arrive, I have a new appreciation for marketing trends and their potential uses at Nectar Tasting Room. There are smart people that get paid a great deal of money to offer analysis and recommendation to businesses on their marketing strategies. I am not one of them. Over the years of marketing at church, at a top global bank, and now with the […]

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The Social Experiment – Nectar Opens to a Packed House

One week ago today I was frantic. The blog that began in November 2009, with the intention to start a business, was finally fulfilling its vision. Just hours before opening we were still waiting for fire department approval, decorations were still arriving, catering for the evening had yet to arrive, and the credit card terminal still wasn’t processing. As someone who prides themselves on being organized, I felt overwhelmed and under prepared. How would the weekend turn out? Could social media marketing motivate people to action? Would the whole event be a non-event or would we experience success? For those […]

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Rankings, Linkbacks, and Google SEO

What is in a number? Do you pay attention to rankings, links, mentions, and search engine optimization? Lately I’ve been talking with Ed Reese, SEO guru of Sixth Man Marketing. Ed knows analytics, google, and conversion rates like nobody else I know. He happens to have an office at the LaunchPadINW space just above my future tasting room. When you type “SEO Spokane” in Google, he comes up first. When you Google “Social Media Spokane,” LaunchPadINW is first. These are two good resources to know. SEO Rocks! CASE #1: While I am not an expert, let me give you two examples […]

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Planting the Seeds of Social Media Success

I am not a social media expert. I’m a guy who has tried and failed and tried and succeeded over the last year in my efforts to build a brand. Lately I’ve been asked to share my story at events, seminars and have been asked to do some private consulting. I love teaching. As a youth pastor, I taught large and small groups of students for six years. As a guitar teacher, I taught as many as 25 students weekly, and taught regularly for eight years. As a marketing executive at the largest US bank, I teach, train, and manage […]

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