A Consumers Perspective: Social Media and Wine

WELCOME GUEST BLOGGER Melinda Knapp There is a lot of talk about social media in the wine world these days.  For me personally, social media has allowed me to meet so many wonderful people who share my love of the grape.  As well as connecting with those in the industry. However, the question that often comes up when wineries are considering the jump into social media is – What is my return on investment (ROI)?  This is something that is really hard to gauge. Now, while I am certainly no expert in marketing, I am one in consuming.  I buy […]

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Wine Accessories: Tools for the Journey Ahead

WELCOME GUEST BLOGGER Joshua Sweeney A favorite saying among online wine reviewers is that wine is a journey, not a destination. What this means is that we should be drinking wine for the experience of it, not the effect. When you’re in college (and this is the cliché that we always fall back on, as if there aren’t discerning drinkers pursuing a higher degree), quaffing whatever beverage loaded with a high alcohol percentage is proffered to us, any plastic cup filled from any jug, cooler, bathtub, or keg will do. Once we move beyond the destination of drinking to get drunk […]

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WAWine Brings Washington to the World

   WAWINE EVENT SITE From the team that brought you WAMerlot on March 25, DrinkNectar, Washington Wine Report, and 12 prominent Washington wine writers are bringing Washington wine to the world through Twitter, Facebook and one hundred on location events. The June 3 event is a connection between the virtual wine tasting community using social media and wineries across the state. WAWine allows people from across the world to interact with each other while drinking and celebrating Washington wine. Wineries also use the event as a springboard to bring people together inside their tasting room. WAWine is an opportunity to […]

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Nothing New It’s Just Farming

Guest Blog #4 from @thomsonvnyrds If you’re interested in being a guest blogger, contact josh@nectarcoffeeandwine.com Two blogs were posted in April that underline the fact that what is going on in the wine industry is nothing new, it’s just farming. Jason Haas of Tablas Creek posted a blog on the challenging economics of making high quality inexpensive California wine. He runs the numbers on whether the Tablas Creek cost structure could support adding a vineyard that would either allow greater production of  one of their least expensive wines (around $25 retail) or produce grapes to sell at the going rate […]

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Porch Summer Sippers

Guest blog post #3 from author @thevinofile I’ve never truly understood when people talk about transitioning to their white wine porch sippers as the warm weather approaches in late spring.  It’s not that I don’t like white wine, and certainly it gets hot early here in Southern California, it is just that I’ve never really had a porch.  You see in L.A. where real estate averages over $300 a square foot a small porch can cost a guy $20,000 – so most of your “20-something” years are spent in a rental.  In the natural So Cal rental progression one starts […]

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