Wine Evangelist – A Skype Chat with the Washington Wine Commission

The evangelists for Washington Wine, carrying the wine into tasting room battles around the world and helping raise the awareness for the state – this is the Washington Wine Commissions mantra. The Washington Wine Commission is a state agency that was established in 1987 to raise positive awareness and create demand for Washington wines. More has been written about Washington Wine in the last month than any time in recent memory, if not ever. After a recent article called, Are Washington Wines Coming of Age, I wanted to sit down with the commission to hear firsthand how they are spreading […]

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When Wine Isn’t Sexy

Today’s post is from guest blogger Ben Simons When I was asked to write a guest blog post for Drink Nectar, I asked myself, “Self, what would Josh do?” I thought about writing something about the business side of wine, some in-depth examination of a trend or business strategy. I decided that I didn’t want to give away all of my business secrets, which would probably take approximately one blog post. Next I thought about opening up the famous Ben Simons’ social media playbook to drop some serious relational marketing knowledge on y’all, but I just couldn’t take the thought […]

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Relationships Sell Products

When is the last time you measured the return on investment of that $300 business card sized ad in the local rag mag? Does anyone measure the return on investment of the $8,000 web site you just developed? What is the ROI on a Tweet? Let me float this out there: If you’re not where the people are, you’ll sell fewer products. Period. If you’re a local restaurant and the local people follow a local weekly news magazine for all their local food news…you better bet your butt you should be in that magazine. If you notice that your customer […]

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Changing the Wine World One Badge at a Time

Can the 100 point system be overthrown? In a recent post, “You Don’t Score Wine? You’re Full of Crap,” we debated the fact that most people, whether through points, grades, stars, glasses, or even the basic like don’t like system, score wines. It is clear that the 100 point system is severely flawed and should be executed, BUT it is also clear that it is firmly in place and doesn’t seem to be going anywhere. There are a few factors that contribute to the 100 point dominance: Those who use it continue to hold the most influence. People like Robert […]

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