When Wine Isn’t Sexy

Today’s post is from guest blogger Ben Simons When I was asked to write a guest blog post for Drink Nectar, I asked myself, “Self, what would Josh do?” I thought about writing something about the business side of wine, some in-depth examination of a trend or business strategy. I decided that I didn’t want to give away all of my business secrets, which would probably take approximately one blog post. Next I thought about opening up the famous Ben Simons’ social media playbook to drop some serious relational marketing knowledge on y’all, but I just couldn’t take the thought […]

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Relationships Sell Products

When is the last time you measured the return on investment of that $300 business card sized ad in the local rag mag? Does anyone measure the return on investment of the $8,000 web site you just developed? What is the ROI on a Tweet? Let me float this out there: If you’re not where the people are, you’ll sell fewer products. Period. If you’re a local restaurant and the local people follow a local weekly news magazine for all their local food news…you better bet your butt you should be in that magazine. If you notice that your customer […]

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Changing the Wine World One Badge at a Time

Can the 100 point system be overthrown? In a recent post, “You Don’t Score Wine? You’re Full of Crap,” we debated the fact that most people, whether through points, grades, stars, glasses, or even the basic like don’t like system, score wines. It is clear that the 100 point system is severely flawed and should be executed, BUT it is also clear that it is firmly in place and doesn’t seem to be going anywhere. There are a few factors that contribute to the 100 point dominance: Those who use it continue to hold the most influence. People like Robert […]

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A Wine Education with L’Ecole 41

If school were like this, I’d have gotten my doctorates degree! L’Ecole 41, French for “The School” district 41 is more appropriately named, “Je t’aime” for the love that it induces upon first sip. Situated in a schoolhouse built in 1915, L’Ecole teaches a master class in Washington wine class, style and marketing. Until the recent changes to Highway 12 in Walla Walla, every visitor entering Walla Wall from the West drove past the distinct schoolhouse tasting room which beckoned all inside for an enological education. Operated by Megan and Marty Clubb, L’Ecole offers a 27 year lesson plan on […]

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