A Blend of Apples and Grapes: iPads in the Tasting Room

What is your goal? As a wine business you want to sell more wine; engage more customers; improve customer service; encourage education and awareness. How can emerging technology help accomplish these things? Technology and wine are not unfamiliar bedfellows. Many wineries have looked to technology solutions for years. Database and inventory management with improved point of sale systems. Reward card programs that reward loyal customers. Cards and purchases are tracked through technology solutions. Tasting room kiosks that can help educate customers and improve service when staff is not available. Credit card terminals to assist in quicker transactions SMS text based […]

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Paul Gregutt Writes the Book on Washington Wine

Paul Gregutt has written the book on Washington wine…literally. Paul’s book, Washington Wines and Wineries; Second Edition, provides an in-depth look at the history, viticulture, and wine making of the second largest wine producing region in the United States. Paul, wine contributor to Seattle Times and Spokesman Review and contributing editor for Wine Enthusiast magazine has covered Washington wine for 25 years. His longevity and vast tasting experience contribute to making this book the quintessential reference on Washington wine. “Washington has moved out of the shadows of California. My sincere hope is that this book will help you understand what […]

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WA Wine Commission World Class Value Pass – Is It Really a Value?

The Washington Wine Commission’s “World Class Wine in Our Own Backyard,” does it deliver? I recently receive the press release on the newest WWC (Washington Wine Commission) campaign. “Supported by more than $100,000 in radio, print, online, and mobile advertising, the campaign marks the first advertising and marketing campaign of its kind in the Northwest sponsored by the Washington State Wine Commission.” Exciting! At first glance, I was pumped about the potential. A 60 day focus on value and helping Washington residents discover (or rediscover) the amazing wine in our state. But, does the program deliver all that it could? […]

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Nectar Monthly Honors for August

August has come and gone and with it is the summer that never happened. Weather has been unseasonably cool across the northwest and the brief glimpse of warm weather in late July and early August seems to be left as a teaser for summers gone by. The weather is affecting the vineyards too, leaving them 10-12 days behind. At this pace we could be harvesting the grapes with the Mayflower pilgrims. The cool weather certainly didn’t cool things down across the bloggersphere or here on DrinkNectar. August ended with my streak of daily posts (weekday) stretching on to seven consecutive […]

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Wine Evangelist – A Skype Chat with the Washington Wine Commission

The evangelists for Washington Wine, carrying the wine into tasting room battles around the world and helping raise the awareness for the state – this is the Washington Wine Commissions mantra. The Washington Wine Commission is a state agency that was established in 1987 to raise positive awareness and create demand for Washington wines. More has been written about Washington Wine in the last month than any time in recent memory, if not ever. After a recent article called, Are Washington Wines Coming of Age, I wanted to sit down with the commission to hear firsthand how they are spreading […]

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