Nectar Monthly Honors – January 2011
For thirteen month’s I’ve compiled a list of my favorite things across the interwebs, twitterverse and bloggersphere. I’ve used these “Nectar Honors” posts as a way to archive the monthly happenings in my life and in the wine world (at least the wine world as I see it). While January was bar none the busiest month of my life, it has not gone by without its sacrifices. One, my personal life and two, routine blog posts seem to be the two main casualties dashed on the floor like spilled glasses of wine. The build-up, branding and marketing of the last […]
Celebrate Love With ValenWine Weekend
ValenWine weekend is quickly approaching. While many dread the Hallmark holiday of February 14, it is a dedicated day of the year for all the hopeless romantics to celebrate love…even if it’s just the hope of finding love some day. Tired of the same old flowers and a card, last minute Valentine’s gift? Get ready for something special, romantic and memorable. The Spokane Winery Association has announced their first annual ValenWine Weekend. In the spirit of love, all 18 wineries of the Spokane Winery Association will host a special celebration of wine tasting with Valentine’s sweets. All 18 wineries will feature miniature […]
Marketing Trends to Follow
Staying ahead of marketing trends is important. As a new business owner consumed with two thoughts; 1) how do I get people through the door, and 2) how do I give them the best possible experience when they arrive, I have a new appreciation for marketing trends and their potential uses at Nectar Tasting Room. There are smart people that get paid a great deal of money to offer analysis and recommendation to businesses on their marketing strategies. I am not one of them. Over the years of marketing at church, at a top global bank, and now with the […]
The Joy of the First Time
Remember when you first fell in love? This weekend I was reminded of what it was like to explore wine for the first time. Do you remember you first wine experience? Think back to the explosion of flavor, the romance, the mystery…and the excitement of the unknown. Do you sniff then swirl, or is it sip, then sniff? What is a Rose? What is the all the fuss? Saturday I experienced the joy of helping two people through their first wine tasting. Both ladies were brought in by their wine loving friends and both were so excited for their first […]
The Social Experiment – Nectar Opens to a Packed House
One week ago today I was frantic. The blog that began in November 2009, with the intention to start a business, was finally fulfilling its vision. Just hours before opening we were still waiting for fire department approval, decorations were still arriving, catering for the evening had yet to arrive, and the credit card terminal still wasn’t processing. As someone who prides themselves on being organized, I felt overwhelmed and under prepared. How would the weekend turn out? Could social media marketing motivate people to action? Would the whole event be a non-event or would we experience success? For those […]