The Social Experiment – Nectar Opens to a Packed House

One week ago today I was frantic. The blog that began in November 2009, with the intention to start a business, was finally fulfilling its vision. Just hours before opening we were still waiting for fire department approval, decorations were still arriving, catering for the evening had yet to arrive, and the credit card terminal still wasn’t processing. As someone who prides themselves on being organized, I felt overwhelmed and under prepared. How would the weekend turn out? Could social media marketing motivate people to action? Would the whole event be a non-event or would we experience success? For those […]

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Nectar Tasting Room Grand Opening Weekend

Thank you! The words and video associated with this post would not have been possible without each of you. You have been supporters from day one. What started 14 months ago as an intentional branding effort for a wine and coffee business is now finally becoming a reality. Nectar Tasting Room is here! Who would have thought that a blog, blended with social media, combined with old fashion networking and relationship building could lead to an actual brick and mortar business?! The steps leading to this moment have been some of THE most exciting and THE most difficult moments of […]

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Nectar Monthly Honors December 2010

December has been a month of extreme highs and lows. As I’ve pushed forward with the opening of Nectar Tasting Room (January 6-8), I’ve experienced several crushing blows that are almost immediately followed by big wins. This experience has certainly added several grey hairs to my head and wrinkles to my face. Last January, I kicked off the year with my first Nectar Monthly Honors recap. While not quite as cool as a Grammy nomination, it has been an attempt to capture my favorite things from the previous month. I make it a point to save favorite tweets, blog posts, […]

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Looking Into the 2011 Wine Crystal Ball

Several stories dominated the 2010 wine news wire. The themes ranged from economic struggle and contraction to the emancipation of grape distribution. 2010 also marked the tipping point of wine blogging and wineries began to embrace new technology and social marketing strategies. The Wine Blogger’s Conference came of age in Walla Walla and the Hosemaster of Wine went into retirement. James Suckling left Wine Spectator to pursue an online site and the original wine blogger, Robert Parker began tweeting. What news stories will dominate the 2011 landscape? Will the economy continue to impact the wine industry? Will the grapes finally […]

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Nectar Tasting Room – The Time Has FINALLY Come

Three months ago I announced the biggest journey of my life. This little wine blog social media experiment has grown from a branding initiative to three businesses. On October 4, we agreed to lease 2000 square feet at 120 N. Stevens in downtown Spokane. After several construction delays and an ever ballooning budget we are finally gearing up to open. I plan to write a detailed post about the lessons I’ve learned along the way, but for today I wanted to provide you the final progress report on construction and announce the grand opening. The next video you see will […]

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