A Consumers Perspective: Social Media and Wine

WELCOME GUEST BLOGGER Melinda Knapp There is a lot of talk about social media in the wine world these days.  For me personally, social media has allowed me to meet so many wonderful people who share my love of the grape.  As well as connecting with those in the industry. However, the question that often comes up when wineries are considering the jump into social media is – What is my return on investment (ROI)?  This is something that is really hard to gauge. Now, while I am certainly no expert in marketing, I am one in consuming.  I buy […]

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Wineries On Twitter: O Wines

The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution. See all the wineries on Twitter posts here. O Wines on Web – O Wines on Twitter – O Wines on Facebook Interview Questions How long have you been using Twitter? Personally I’ve been on Twitter for almost 2 years.  We decided to set up the Twitter account for O Wines in January 2010. […]

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Episode #67 Penche Winery Leaning Toward Excellence

I have a confession. I’ve had this beautiful elegant and understated label staring at me for over two months.  There is something engaging about the simple serif font with only the winery name and vintage on the front. There were times I even set the bottle on top of the cellar buffet just for show. Finally, the time has come to pop the cork and discover if what’s inside the bottle is as elegant and beautiful as the outside. Penche is French for leaning bending or tilting and the winery name is taken from the old oak trees on the […]

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Corkd: Partly Cloudy With a Chance of Success

The sky is falling, the sky is falling! “Woooolllff!” Run, hide, take cover, the apocalypse is now! “The world is drowning in an ocean of cheap wine.” 2008 and 2009 have been very challenging years. Many of you reading this have had to change your spending habits as your income has been diminished or has vanished entirely. The Great Recession, as it will end up being played out in the history books, has changed the landscape of nearly every industry and left its mark on just about every person in the world. How has the wine industry faired? What is […]

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Wine Accessories: Tools for the Journey Ahead

WELCOME GUEST BLOGGER Joshua Sweeney A favorite saying among online wine reviewers is that wine is a journey, not a destination. What this means is that we should be drinking wine for the experience of it, not the effect. When you’re in college (and this is the cliché that we always fall back on, as if there aren’t discerning drinkers pursuing a higher degree), quaffing whatever beverage loaded with a high alcohol percentage is proffered to us, any plastic cup filled from any jug, cooler, bathtub, or keg will do. Once we move beyond the destination of drinking to get drunk […]

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