Wineries on Twitter Castello di Borghese
See how Long Island’s first winery is using social media to connect to customers and wine lovers. The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution. See all sixteen interviews here. On the Web – On Twitter @borghesewine – On Facebook Interview completed by Jen Ramsay, Borghese Coordinator for Social Networking and Electronic Marketing Interview Questions How long have you been using […]
Cabernet Day Is A Massive Success
“How do you taste wine online?” “Is it just me or am I the only one who doesn’t get mass twitter wine tastings?” These are a few of the questions, I’ve heard related to the “taste and tweet” phenomenon. What is the benefit to the mass twitter fury, chatter, and tweet noise? I’ve participated in about a dozen online wine taste and tweet events. Some are small affairs featuring one wine from one winery with a group of 10-15 people. Others are massive world-wide tastings that bring together consumers, trade, aficionados, and beginners for the joy of the grape. […]
WA Wine Commission World Class Value Pass – Is It Really a Value?
The Washington Wine Commission’s “World Class Wine in Our Own Backyard,” does it deliver? I recently receive the press release on the newest WWC (Washington Wine Commission) campaign. “Supported by more than $100,000 in radio, print, online, and mobile advertising, the campaign marks the first advertising and marketing campaign of its kind in the Northwest sponsored by the Washington State Wine Commission.” Exciting! At first glance, I was pumped about the potential. A 60 day focus on value and helping Washington residents discover (or rediscover) the amazing wine in our state. But, does the program deliver all that it could? […]
Nectar Monthly Honors for August
August has come and gone and with it is the summer that never happened. Weather has been unseasonably cool across the northwest and the brief glimpse of warm weather in late July and early August seems to be left as a teaser for summers gone by. The weather is affecting the vineyards too, leaving them 10-12 days behind. At this pace we could be harvesting the grapes with the Mayflower pilgrims. The cool weather certainly didn’t cool things down across the bloggersphere or here on DrinkNectar. August ended with my streak of daily posts (weekday) stretching on to seven consecutive […]
Does Your Wine Ever Flirt With You? Foxy Roxy
Othello Washington, population 6700. Foxy Roxy Winery, production 4800 bottles. This small Washington winery can easily supply every adult with one bottle of wine per year and stay at their current production levels. Othello is a few miles south of Moses Lake, WA. Put your pencil directly in the center of the state and then go south about an inch (on a regular map) and you’re in Othello. I stumbled across this boutique winery because a friend of mine recently started representing them in Spokane. Foxy Roxy Wines are sourced from StoneRidge Vineyard where long time Royal Slope farmers, the […]