Relationships Sell Products

When is the last time you measured the return on investment of that $300 business card sized ad in the local rag mag? Does anyone measure the return on investment of the $8,000 web site you just developed? What is the ROI on a Tweet? Let me float this out there: If you’re not where the people are, you’ll sell fewer products. Period. If you’re a local restaurant and the local people follow a local weekly news magazine for all their local food news…you better bet your butt you should be in that magazine. If you notice that your customer […]

CONTINUE READING

Winery Tweets Their Newest Release

When releasing a wine, what are the typical process flows? PR to media – check. Email to mailing list – check. Save the date card to mailing list – check. Tasting room party – check. Send dozens of wine writers some samples and have a tweet up? Desert Wind Winery recently released their 2009 Ora (white blend) and utilized relationship marketing to engage writers and influencers virtually. Not everyone had the capacity to go to their beautiful Prosser, WA tasting room, so Amber and Greg Fries send the wine to the people. The result, nearly 500 conversations between 77 people. […]

CONTINUE READING

Spokane Wine Events August 13-15

Credit Northwest Artistic Photography While the wine scene continues to heat up in Spokane and several great events are happening in the next few weeks, I strongly encourage you to scroll down to the “wine radar” section. Signature events from the Spokane Symphony, Valley Fest, March of Dimes, Spokane Winery Association and more are happening September – November. Get out your calendar or smart phone and put these dates on your radar. Stay tuned because DrinkNectar has arranged prize and ticket giveaways with most of them. My Daily Wine I realize it can be tough to wait until the weekend […]

CONTINUE READING

Changing the Wine World One Badge at a Time

Can the 100 point system be overthrown? In a recent post, “You Don’t Score Wine? You’re Full of Crap,” we debated the fact that most people, whether through points, grades, stars, glasses, or even the basic like don’t like system, score wines. It is clear that the 100 point system is severely flawed and should be executed, BUT it is also clear that it is firmly in place and doesn’t seem to be going anywhere. There are a few factors that contribute to the 100 point dominance: Those who use it continue to hold the most influence. People like Robert […]

CONTINUE READING