A Blend of Apples and Grapes: iPads in the Tasting Room

What is your goal? As a wine business you want to sell more wine; engage more customers; improve customer service; encourage education and awareness. How can emerging technology help accomplish these things? Technology and wine are not unfamiliar bedfellows. Many wineries have looked to technology solutions for years. Database and inventory management with improved point of sale systems. Reward card programs that reward loyal customers. Cards and purchases are tracked through technology solutions. Tasting room kiosks that can help educate customers and improve service when staff is not available. Credit card terminals to assist in quicker transactions SMS text based […]

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Paul Gregutt Writes the Book on Washington Wine

Paul Gregutt has written the book on Washington wine…literally. Paul’s book, Washington Wines and Wineries; Second Edition, provides an in-depth look at the history, viticulture, and wine making of the second largest wine producing region in the United States. Paul, wine contributor to Seattle Times and Spokesman Review and contributing editor for Wine Enthusiast magazine has covered Washington wine for 25 years. His longevity and vast tasting experience contribute to making this book the quintessential reference on Washington wine. “Washington has moved out of the shadows of California. My sincere hope is that this book will help you understand what […]

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Spokane Weekend Wine Events Sept 10-12

So it seems that 2010 will go down as the summer that never was here in the Inland Northwest. With Labor Day and back to school, we have entered the unofficial start of fall. With temps in the 60’s and low 70’s there is definitely a chill in the air. Oh well, we can’t change the weather, so why whine about it…how about we wine about it! All Weekend   Take a tour of the local wineries. Most are open. Visit this link for hours, reviews, wine recommendations, videos and more. http://drinknectar.com/spokane-wine-tour/  FEATURED WINERY Time is limited to enjoy the magnificent views […]

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A Trip to NYC for Australian Wines

I don’t usually make a habit of travelling 3000 miles to taste wine, but this occasion deserved the trip. I packed my bags and headed east to the city they call the “big apple” to taste wine from Clare Valley, Australia. I mean really, how often does one get to taste Australian Shiraz? Actually, I lie; we were in New York City (specifically Manhattan) for our annual family vacation. We gave our son the choice of NYC or Washington DC. He chose NYC, which means next year we’ll be headed to DC. Timing couldn’t be better as we can coordinate […]

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Wineries on Twitter Castello di Borghese

See how Long Island’s first winery is using social media to connect to customers and wine lovers. The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution. See all sixteen interviews here.   On the Web – On Twitter @borghesewine – On Facebook   Interview completed by Jen Ramsay, Borghese Coordinator for Social Networking and Electronic Marketing  Interview Questions How long have you been using […]

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