Marketing Trends to Follow
Staying ahead of marketing trends is important. As a new business owner consumed with two thoughts; 1) how do I get people through the door, and 2) how do I give them the best possible experience when they arrive, I have a new appreciation for marketing trends and their potential uses at Nectar Tasting Room. There are smart people that get paid a great deal of money to offer analysis and recommendation to businesses on their marketing strategies. I am not one of them. Over the years of marketing at church, at a top global bank, and now with the […]
The Joy of the First Time
Remember when you first fell in love? This weekend I was reminded of what it was like to explore wine for the first time. Do you remember you first wine experience? Think back to the explosion of flavor, the romance, the mystery…and the excitement of the unknown. Do you sniff then swirl, or is it sip, then sniff? What is a Rose? What is the all the fuss? Saturday I experienced the joy of helping two people through their first wine tasting. Both ladies were brought in by their wine loving friends and both were so excited for their first […]
The Social Experiment – Nectar Opens to a Packed House
One week ago today I was frantic. The blog that began in November 2009, with the intention to start a business, was finally fulfilling its vision. Just hours before opening we were still waiting for fire department approval, decorations were still arriving, catering for the evening had yet to arrive, and the credit card terminal still wasn’t processing. As someone who prides themselves on being organized, I felt overwhelmed and under prepared. How would the weekend turn out? Could social media marketing motivate people to action? Would the whole event be a non-event or would we experience success? For those […]
Nectar Tasting Room Grand Opening Weekend
Thank you! The words and video associated with this post would not have been possible without each of you. You have been supporters from day one. What started 14 months ago as an intentional branding effort for a wine and coffee business is now finally becoming a reality. Nectar Tasting Room is here! Who would have thought that a blog, blended with social media, combined with old fashion networking and relationship building could lead to an actual brick and mortar business?! The steps leading to this moment have been some of THE most exciting and THE most difficult moments of […]
Join Us For The Final Sip
Why leave the glass half empty? Let’s wrap up the weekend in style with a weekly wine party at Nectar Tasting Room. Each Saturday you are invited to an afterhours wine tasting from 9-10pm. The Final Sip is our way to share the wines we’ve opened over the last few days. Why? Because the wine won’t keep until next weekend! Rather than dump it down the drain, you’re invited to help us with…the final sip. Regular business hours are from Noon – 9pm on Saturday. Guests who want to stay for The Final Sip will pay $10 ($5 for Club […]