26 Jan 2010
Does Facebook Tweeting Hurt?
Facebook offers a way to connect your status updates to Twitter. Sounds like a great way to kill two birds with one stone. Does “tweeting” your Facebook status actually hurt your marketing efforts? Do Facebook tweeters frustrate users and risk alienating their customers? Let me answer that question by briefly exploring the difference between Twitter and Facebook. If you already understand the basics of these two networks, feel free to skip the next section.
A Facebook Fan page allows you to stay in touch with your customers and allows customers to post their thoughts and experiences about your business / product. Status updates are limited to 461 characters (at last check). Facebook also lets you post events, images, discussions, and even notes (blogs). As your customers interact with you through “likes,” comments and posts, two things occur: 1) They show up in the Home stream of your fans status updates or feeds 2) There is a central “page” that your fans can visit for all of your posts and other fan responses. Facebook is sticky, provides a connective conversation between you and your fans. As an example, www.facebook.com/drinknectar has 130 fans. These fans see my periodic posts in their feed/status update and they may occasionally click on one of my links or visit the fan page. Rarely if ever, does one of those fans actually share that information with their ‘friends.’ My reach typically ends with the 130 people.
Twitter is a fast paced stream or feed of real time information. Tweets are limited to only 140 characters. When you begin to follow people you see their tweets. The people who follow you conversely see your tweets. The only way for your tweets to reach a larger audience is to get more followers or to have one of your followers re-tweet it (RT). When they do, all of their followers will see it. Twitter does not directly have the ability to host any other content except the tweet. While you do have a profile page that people visit on Twitter, it does not readily show the complete story of a tweet or conversation. Example – My www.twitter.com/nectarwine account has close to 1000 followers. When I tweet something interesting, provoking, or of value, it is very common for that tweet to be re-tweeted 5-10 times. Some of these re-tweets are by people with 50 – 15,000 followers. The potential reach of my tweet can be upwards to 30,000 people, all across the globe.
Each medium has its own culture. Is one better than the other? Each has its place. Marketing and networking with the two is not always done in the same way. Here is where Facebook Tweeter goes wrong.
Problems with Tweeting Your Status Update
1) You run the risk of diminishing your returns
The Issue: You are posting a link to an awesome blog, asking for feedback from your fans (i.e. your customers), or promoting a special event. For argument sake, let’s say that the status update was interesting enough for me to care enough to click it. You’ve now taken me to Facebook where I have to click something else to either be taken to your blog, see the rest of the question, or read more about the event. Asking your followers (i.e. your customers) to be interested enough to click two things in the ADD world of social networking diminishes your returns.
The solution: If you want someone to go to a blog link, tweet the actual link. If you’re seeking feedback, keep the status update to less than 140 characters. If you’re promoting an event, link directly to the event page in your tweet (use a service that shortens links like bit.ly)
2) You will alienate your followers (i.e. your customers)
The Issue: You have a Twitter account and you have a Facebook page. With the nature of your business, people naturally start following you on Twitter. You, however are a Facebook Tweeter that neglects your Twitter account. Occasionally, your followers (i.e. customers) mention you in a tweet, they re-tweet your cool event (because they like you), and occasionally they ask you direct questions. Because all you do is tweet from Facebook, you never see any of it. Your followers associate your lack of response with lack of care, they get disinterested and they un-follow you (take their business elsewhere). As a test this week, I asked direct questions of local businesses and event promoters who I suspected of Facebook tweeting. The result: zero response, and loss of my interest in them as a company.
The Solution: Check Twitter. If using the standard Twitter page feels cumbersome (which it is), use a free product like TweetDeck to easily monitor your direct messages (DM), mentions and replies.
If you are going to be on both networks, one simple rule will govern your success: Caring, observant, conversation. If fans post to your wall or comment on a post, respond to them. If followers mention, re-tweet or direct message you, respond to them. You wouldn’t ignore a customer who was standing right in front of you…would you?
Do you agree? Is Facebook tweeting bad? Do you know people who are guilty of it?
25 Jan 2010
The journey of Barrister Winery began as two lawyers, Greg Lipsker and Michael White, were vacationing with their families in British Columbia and they stopped in a local shop to buy wine and walked out with a five gallon Zinfandel wine making kit. When I asked how it was, Greg responded, “We thought it was wonderful.” “But it wasn’t,” Mike quickly joked.
Five gallons turned into 50 gallons, which then turned into crushing 1 ½ tons in their garage in 2000. “Friends and family were so supportive. When they heard we were making wine, they were eager to help.” Trial and error, conversation with local vintners, and a few courses at Walla Walla College led Greg and Mike to the launch of Barrister Winery in 2001.
Validation came when they submitted their wine to an independent wine making competition and walked away with three gold and a silver. In fact, when you look at the history of Barrister, you’ll see award after award and consistent 90+ point scores in wine magazines. Two lawyers with a small hobby are making quality wine that is drawing world-wide attention.
Barrister is located in an historic 100 year old building in Spokane’s downtown core (Railroad Ave, west of Jefferson). The 25,000 square foot facility houses production, a large single stack barrel room (see video), storage, and an expansive tasting room and event facility. Barrister offers a unique space to host your wedding, reception, corporate event, or special family dinner. Barrister is also the best stop on the First Friday Art Walk in Spokane (often times we’ll stop at Barrister and never leave).
In the early years, Barrister made a name with a unique varietal, Cabernet Franc. Traditionally a blending grape, Mike and Greg have been able to coax something special out of each and every vintage. As you taste through the Barrister collection, you’ll notice a consistent style of fruit forward, full bodied, smooth wines that each have a complex flavor profile. Barrister’s current wine line-up includes the Cab Franc, Syrah, Merlot, Sauvignon Blanc (their only white), and the incredibly delicious Rough Justice blend (reviewed below).
In addition to their current selection of wine, Barrister is excited to launch their wine club. The wine club offers fans the ability receive three bottles, twice per year. Each delivery is two regular Barrister wines and one small lot production wine specially made for wine club members. Club members also get exclusive privilege to buy additional bottles. I’m excited to try the 2006 Pepper Bridge Vineyard Cabernet Sauvignon.
“Making wine is much more fun than practicing law,” was Greg’s closing argument. The verdict: Barrister is one of Washington’s premier wine makers and Spokane is lucky to have them.
2007 Cabernet Franc
- The Stuff: 88% Cabernet Franc and 12% Cabernet Sauvignon Columbia Valley; 690 cases
- The Swirl: Dark plum, opaque, well filtered and beautiful streaky legs
- The Sniff: Bold spice with dark berry fruit, black currant, and hint of blueberry on the back end.
- The Sip: Strong pepper spice, big berry flavor and huge acidity (but not in a bad way). The wine was amazingly smooth and the finish was long and evolved as it dissipated.
- The Score: At $27 retail, I am happy to score this wine a 4 (out of 5). This is a solid wine that is an impressive purchase for any gift, dinner party, or special dinner!
NV Rough Justice Red Blend
- The Stuff: 35% Merlot, 28% Syrah 26% Cabernet Franc, 11% Cabernet Sauvignon
- The Swirl: Beautiful dark jewel tone with translucent clarity.
- The Sniff: A-MA-ZING fruit and spice. Very aromatic blackberry, plum and vanilla on the nose. A moderate dose of leather pokes through as well.
- The Sip: A mouthful of jammy berry. If you like bold fruit that is not overly sweet but balanced out with a nice strong acid and spice, you’ll love this wine. The structure of this wine is impressive. Made in a very new-world style that is very impressive.
- The Score: At $20 I score this wine a 5 (out of 5). The wine is beautiful in aroma, strong and balanced in flavor, and immense in structure. This is one blend that if seen on a restaurant wine list that would instantly get my purchase!
24 Jan 2010
Spokane is a destination for wine. 18 wineries call Spokane home. Whether you are a local who is exploring the region one sip at a time, or you’re visiting for conventions, golf, travel, skiing or more, you need to take a moment and get a sip of Spokane. Explore the majestic views and award winning wines at Arbor Crest. See pioneer Mike Conway of Latah Creek. Spend the afternoon in Greenbluff picking fruit and sipping wine. Relax with a sip overlooking Liberty Lake at Liberty Lake Wine Cellars. Go urban with amazing boutique wineries like Ovebluff, Barili, Vintage Hill, Robert Karl, Whitestone, Nodland Cellars and Grande Ronde. Take a trip through time in historic facilities at Barrister, Caterina, Lone Canary, and Knipprath. Finally, celebrate life in the foothills of Mt Spokane at Mountain Dome.
If you’re a local or visiting Spokane, stay current on local wine events, tasting room happenings and reviews on this page!
Here is a downloadable PDF (Courtesy of Spokane Wineries Web Site)
|1. Arbor Crest – Arbor Crest is Spokane’s largest and most iconic winery. The Arbor Crest historic Cliff House looms high on a hilltop overlooking the Spokane Valley. Arbor Crest is Spokane’s most widely distributed wine.
**First Friday Participant**
|2. Barili Cellars – One of Spokane’s newest wineries located at 608 W. 2nd Ave
**First Friday Participant**
|3. Barrister Winery – Barrister is located in a 25,000 sq ft 100 year old building in downtown Spokane at 1213 W Railroad Ave. Started by two lawyer friends as a hobby, Barrister now produces nearly 3000 cases of quality red wine!
**First Friday Participant**
|4. Caterina Winery – Historic Broadmore Dairy building with winemaker Don Townshend. Located conveniently at 905 N. Washington
**First Friday Participant**
|5. Grande Ronde – Quality wines (four 90+ point wines) located near the Davenport Hotel at 905 W. 2nd Ave
**First Friday Participant**
|6. Knipprath Cellars – Located in a historic schoolhouse and producing unique WA Wine (Pinot Noir, Port and more) at 5634 E Commerce Ave.
|7. Latah Creek – Spokane’s oldest winery with a broad selection of white, sweet white and quality red wines. Visit them at 13030 E Indiana in the Spokane Valley
|8. Liberty Lake Wine Cellars – One of Spokane’s newest wineries located on beautiful Liberty Lake. Stop by their tasting room at 1018 S. Garry Rd in Liberty Lake
|Mike Scott (in the video) is the original founder of Lone Canary. He has moved on from this position and the winery is now owned by Don Townshend.||9. Lone Canary – The little yellow canary continues to fly in a new location and under new ownership. Lone Canary shares tasting room space at 905 N Washington along with Caterina Winery.
**First Friday Participant**
|10. Mountain Dome – Spokane’s only sparkling wine producer! They are located in North East Spokane at 16315 E Temple Rd.
|11. Nodland Cellars – Spokane’s smallest boutique winery. One white and one red produced annually. Visit Nodland in the Valley at 11616 E Montgomery.
|12. Overbluff Cellars - Overbluff Cellars began in 2006 when winemakers John Caudill and Gerald Gibson partnered to create world class Cabernet Sauvignons, feeling successful in this endeavor the mission continues with exciting new wines including Syrah, Merlot, Viognier, and Semillion.
|13. Robert Karl Cellars – Boutique and hand crafted wines that are annually receiving high marks at wine shows and in wine magazines. Stop by and say, “Hi” to Rebecca and Joe at 115 W. Pacific.
|14. Townshend Cellars – The 10 mile drive North is well worth it!
|Not on Map: Trezzi Farm. Trezzi Farm is a vineyard and a restaurant. Stop by their tasting room and stay for dinner 17700 N. Dunn Rd in Green Bluff
|15. Vintage Hill Cellars – One of Spokane’s newest wineries in the heart of downtown Spokane. Vintage Hill is located at 319 W. 2nd Ave
**First Friday Participant**
|16. Whitestone Winery – Wilbur WA vineyard and vintner with new tasting room in downtown Spokane at 111 S. Cedar.
**First Friday Participant**
22 Jan 2010
You’ve got to love a winery who unashamedly names their Cabernet Penetration, Missionary and Hucking Good! Browsing their selection is not for the faint of heart and their back label will either make you blush or stir you up like a pre-teen school boy in a brisk breeze.
While some stuffy wine folk may turn their nose up at the provocative label, it’s the quality in the bottle that should be judged.
Naked Winery, and their sassy sister Orgasmic Wine Company, are dually based in WA (Wishram) and OR (Hood River) and operate tasting rooms in Hood River and Yakima. Grapes are procured from vineyards in the Willamette, Illinois, Apple Gate, and Columbia Valley regions of Oregon and Washington. Their 21 offering range from $18 – $80 (Tease Riesling to Oh Nebbiolo).
If you are in the mood to “Sip Into Something Naked” stop by either of their tasting rooms for a naked tasting, visit their web site at www.nakedwinery.com and follow them on Twitter @nakedwinery. Naked Wine make great gifts but be careful who you give them to, Gay Rose to a co-worker may be cause for sexual harassment and Foreplay Chardonnay on a date may get you slapped.
2005 Naked Merlot – $20
- The Stuff: Columbia Valley 90% Merlot 10% Cab Franc; 12 months in American and French Oak; 1500 cases
- The Swirl: Nice aged brownish plum color. Beautiful streaky legs from the 14.8% alcohol, mostly opaque
- The Sniff: Very aromatic with scents of raspberry, mild leather, and pepper. The arousal of the nose had me anticipating the explosion in the mouth
- The Sip: Mild initial flavor that opens up into a balanced attack of fruit and spice. The back end is firm with a medium tannic structure – “firm back-end” as the label says.
- The Score: At $20 I can score this a 3+ and is a solid purchase that will not disappoint if given as a gift. This is not your typical novelty wine with a sassy name and no substance.
2007 Naked Pinot Gris – $18
- The Stuff: 100% Pinot Gris; aged 100% Stainless Steel for six months; cold fermentation
- The Swirl: Mild yellow gold straw color with a nice crispness and clarity
- The Sniff: Very erotic crispy pear / apple and a subtle butter toast, the bright citric alcohol rounded out the nose
- The Sip: This is a fruit salad in a glass. Beautifully fruit flavors but not overwhelming. The finish is incredibly long lasting as the buttery flavor and acidity wash across the back of the mouth.
- The Score: At $18, I score this wine a 4. This is one of the better Pinot Gris’ that I’ve enjoyed. Not one dimensional, not too acidic, not too steely. Too much of this and I could end up ‘naked.’
*Both wines were provided as industry samples with the intent to review.
21 Jan 2010
The Twitterverse (universe of Twitter) can seem like an intimidating place to those that are just joining in. After you begin to follow a few people and the tweets begin flying, it can be a challenge to join in the stream. Below are real world examples of tweets that I consider “successful” tweets. Follow these tweeter examples and watch your followers grow.
*These are real tweets from actual bloggers and businesses I follow. These tweets were captured on January 20, 2010 (the #tweetfail are examples of tweets I’ve seen that are not successful.)
1. The Intriguing Tweet
Tweets should have character and sometimes a hint of intrigue. With all the tweets flying by, your 140 characters need to make someone want to stop and click the link. A good trick is to pull a quote from your post, comment or customer.
#tweetfail: Visit our site to learn more about the new product www.blahblahblah.com
2. The Wise Sage Tweet
TishWine Accord to Wine Market Council, in general: Millennials are ahead of previous generations in terms of wine interest and activity.
Tweets that provide information to your followers are very beneficial. This shows that you know about your topic and that you are a source to be trusted. The wild sage stays current on trends and is up to date on the latest news.
#tweetfail: This NYT article on social networking is awesome (no link)
3. The Insight into Life Tweet
WeDomestic The best part of the margaritas? They numb the hurt Jillian leaves behind. In my arms. And my thighs. And…
You are more that a tweeting marketing machine. Provide people with insight into your real life. Avoid the boring and mundane put a clever spin on your activities; be transparent with humor or mistakes.
#tweetfail: I can’t believe the inane stuff that spews from my co-workers mouth…what a moron.
4. The Connector Tweet
Guys like Matt are great. They love to connect their friends who have similar interests. Think beyond your marketing plan and see if you can connect your friends who have not met yet. They’ll thank you!
#tweetfail: I just don’t get @suchandsuch – he is so over the top, how can anyone like his blog
5. The Observation Tweet
The observer actually pays attention to and cares about the stream of information flying past them. This observation tweet shows that you are more than a marketing machine and that you care about your followers or customers.
#tweetfail: Hey check out this amazing event we’re having over here is fantastic city USA. You’ll love it http//facebooklink (The problem here is linking to Facebook and never checking twitter responses. I’ve replied to tweets like this and never received a response. Total #fail)
6. The Referral Tweet
This tweet contains referrals of fellow tweeters and a business. This is a perfect example of using twitter to network with others and recommend local business who are using twitter. More of this viral marketing will help businesses see the ROI of social networking.
#tweetfail: Loving the swank vibe at Purple Café with Yahar. Missing you Taryn. Thanks, Heavy Restaurant. (no @ reply means no connection)
7. The Conversation Tweet
On the surface this tweet may not seem like much, but if you track it between people, you’ll find conversation between friends. Reach out to your followers, ask questions, develop connections; you’ll be happy you did.
8. The Polite Tweet
When someone @ mentions you or RT (share’s) one of your tweets, it is important to thank them or reply back to them. This builds and deepens the relationship between you and your followers and customers.
#tweetfail: Not thanking or responding to people who reach out to you. Nothing can turn customers and blog readers more than failing to thank them or ignoring their questions. Would you ignore someone who was right in front of you asking a question? Why would you ignore a tweet question?
9. The Product Use Tweet
This is a cool use of Twitter. Kiona pays attention to feeds and/or searches for mentions of their product and replies to the tweeter. This type of customer service shows care and greater level of interest than the typical business. It’s the little things that set the great apart from the good.
#tweetfail: Letting product mentions (especially references to problems) go without response
10. The Sharing Tweet
When you see information come by that you like (doesn’t always have to be the same topic), share it with your friends by retweeting it (RT). Doing this helps to virally spread the great information to others. You can hand a newspaper article to one person, but a single tweet can go around the world. Two tips: 1) Take care when re-tweeting. Try your best to add something to the tweet. If you have to append it, don’t change the original intent of the message. Give credit where credit is due. 2) If the information is on a blog you read, make a comment on the blog before retweeting.
#tweetfail: Never sharing, removing the source name and changing the tweet’s intention