Woodinville’s William Church Winery

Thirty-five wineries in a one minute radius? That is where you’ll find Woodinville’s William Church Winery. Located on NE N Woodinville Way, you’ll find a wine lovers walking Mecca. In a single afternoon, you can explore all areas of the states wine growing regions and the diversity that Washington wine has to offer. Don’t forget your designated driver…all that sipping can sneak up on you. William Church winery is the second career for Rod and Leslie Balsley. Rod left the high-tech corporate world in 2004 and he and Leslie immediately looked to expand their garage wine hobby. With the help […]

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Drinking OFF Camera: Syrahs that Shine

Not every wine I drink ends up on camera. There are times where some wine ends up missing the casting call or they are a little camera shy. Some of these wines are amazingly talented and their art should be shared with the world. In the end the glow of the bright lights never illuminate their glory for the camera and the world to see. So, sadly they end up never seeing the stardom they deserve and are destined to the non-camera, off Broadway, performance that is this post…Drinking Off Camera. 2008 L’Ecole 41 Seven Hills Estate Syrah I’ve previously […]

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Relationships Sell Products

When is the last time you measured the return on investment of that $300 business card sized ad in the local rag mag? Does anyone measure the return on investment of the $8,000 web site you just developed? What is the ROI on a Tweet? Let me float this out there: If you’re not where the people are, you’ll sell fewer products. Period. If you’re a local restaurant and the local people follow a local weekly news magazine for all their local food news…you better bet your butt you should be in that magazine. If you notice that your customer […]

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Winery Tweets Their Newest Release

When releasing a wine, what are the typical process flows? PR to media – check. Email to mailing list – check. Save the date card to mailing list – check. Tasting room party – check. Send dozens of wine writers some samples and have a tweet up? Desert Wind Winery recently released their 2009 Ora (white blend) and utilized relationship marketing to engage writers and influencers virtually. Not everyone had the capacity to go to their beautiful Prosser, WA tasting room, so Amber and Greg Fries send the wine to the people. The result, nearly 500 conversations between 77 people. […]

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