Winery Tweets Their Newest Release

When releasing a wine, what are the typical process flows? PR to media – check. Email to mailing list – check. Save the date card to mailing list – check. Tasting room party – check. Send dozens of wine writers some samples and have a tweet up? Desert Wind Winery recently released their 2009 Ora (white blend) and utilized relationship marketing to engage writers and influencers virtually. Not everyone had the capacity to go to their beautiful Prosser, WA tasting room, so Amber and Greg Fries send the wine to the people. The result, nearly 500 conversations between 77 people. […]

CONTINUE READING

Spokane Wine Events August 13-15

Credit Northwest Artistic Photography While the wine scene continues to heat up in Spokane and several great events are happening in the next few weeks, I strongly encourage you to scroll down to the “wine radar” section. Signature events from the Spokane Symphony, Valley Fest, March of Dimes, Spokane Winery Association and more are happening September – November. Get out your calendar or smart phone and put these dates on your radar. Stay tuned because DrinkNectar has arranged prize and ticket giveaways with most of them. My Daily Wine I realize it can be tough to wait until the weekend […]

CONTINUE READING

Changing the Wine World One Badge at a Time

Can the 100 point system be overthrown? In a recent post, “You Don’t Score Wine? You’re Full of Crap,” we debated the fact that most people, whether through points, grades, stars, glasses, or even the basic like don’t like system, score wines. It is clear that the 100 point system is severely flawed and should be executed, BUT it is also clear that it is firmly in place and doesn’t seem to be going anywhere. There are a few factors that contribute to the 100 point dominance: Those who use it continue to hold the most influence. People like Robert […]

CONTINUE READING

A Wine Education with L’Ecole 41

If school were like this, I’d have gotten my doctorates degree! L’Ecole 41, French for “The School” district 41 is more appropriately named, “Je t’aime” for the love that it induces upon first sip. Situated in a schoolhouse built in 1915, L’Ecole teaches a master class in Washington wine class, style and marketing. Until the recent changes to Highway 12 in Walla Walla, every visitor entering Walla Wall from the West drove past the distinct schoolhouse tasting room which beckoned all inside for an enological education. Operated by Megan and Marty Clubb, L’Ecole offers a 27 year lesson plan on […]

CONTINUE READING

Book Review: Back of the Boat Gourmet Cooking

When you think of backyard BBQ by the pool, what typically comes to mind? Burgers, hot dogs and if you’re going gourmet, maybe some chicken, fish or steak. How about if you’re boating all day, what ends up in your cooler? Chances are it is peanut butter and jelly sandwiches, some fruit, and maybe a juice box or two. Can you do gourmet cooking on the back of a boat? With a little bit of prep and the book Back of the Boat Gourmet Cooking you can be eating in style with creative, fun and easy to prepare dishes. Why […]

CONTINUE READING