Anelare Introduces New Zio Label

anelare-zio-earl-smart-bottle

For nearly 10 years Anelare has kept production between below 1,000 cases and focused on big reds, but they’ve recently launched a new, lower-price brand called Zio.

Much of the Zio production will be sold via a new partnership with Yoke’s Fresh Market — a small grocery chain based in Spokane. Their first release is a 2010 blend of Roussanne and Viognier, and the brand — an Italian word for “uncle” — is a tribute to family. One of their uncles is Earl Smart, a Tri-City wine professional who often pours at the Anelare tasting room. His signature beret has been incorporated into the Zio logo.

“We will still focus on our wine club, but we still love to meet new people so we will be open to the public,” Kahryn said. “We will be focusing Zio on distribution, and we will sell it in our tasting room and in the Nectar Tasting Room.”

Original article appeared on Great Northwest Wine http://www.greatnorthwestwine.com/2013/11/05/anelare-winery-puts-roots-near-red-mountain/

drinknectar

Owner of Nectar Tasting Room in Spokane, WA. (@nectarwine) Publisher of Spokane Wine Magazine (@spowinemag), author, speaker, consultant and internet marketer with Nectar Media (@nectarmedia)

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