Every time I drink wine it is a celebration and let’s just say I celebrate quite a bit. Luckily for me, Cabernet Day is right around the corner and invites another reason to raise my glass. This Thursday, September 1 marks the second year of celebration with interest and excitement up tenfold from 2010. Founded by Rick Bakas, formerly the social media director for St. Supery in Napa Valley and now the VP of Marketing at PressPay, Cabernet Day will involve a hell of a lot of folks around the world drinking Cabernet Sauvignon and discussing their experience through social media.
Many wineries are holding events and parties onsite (you mean people still hang out in person and…talk?), but most people will compare notes online via hashtags such as #Cabernet and #Cabernetday on Twitter. One might ask, now what’s the point of celebrating a wine that is, realistically, already the king of vino and destined to sell like crazy without any promotion at all? But you see, that’s the point! Cabernet, the beautiful and successful child of Cabernet Franc and Sauvignon Blanc, has done wonders aiding the exponential growth of the wine industry over the years and we all owe it more than some care to admit. Clearly one of the world’s most recognized red grape varietals, its ability to grow well in almost every wine growing region yielding consistently approachable fruit and exceptional value is certainly cause for celebration.
I’ll be the first to admit, Cabernet was my first love simply because I could pronounce it confidently at restaurants. Did I attempt “sauvignon”? Not so much, but everyone knew what I meant. Seeing names like Montepulciano d’Abruzzo scares most newbies, but seeing a Cab on the wine list brings the heart rate back to normal and paves way for easy ordering on a first date. I love everything Rick Bakas does for the wine industry. He’s innovative, smart and brings a sense of simplicity back to wine when most people try to complicate things to the point of frustration. With Cabernet Day, he has proven me right yet again and it’s exactly the style of social networking that enforces twitter’s stronghold on this beautiful, new circuit of interaction. Get involved! Even if Twitter makes you cringe, investigate your local wineries to find out who is participating or, better yet, make a night of it and plan a dinner party with guests bringing their favorite cabernet to compare. Life is all about enjoying yourself, so don’t pass up this great opportunity to share wine notes and feel like you’re having a glass of wine with people all over the world.
For more information on #CabernetDay – visit here >> http://cabernet.eventbrite.com/
Cabernet Day At Nectar
Join us at Nectar Tasting Room. As one of the 2011 host spots we will have deals on all of our Cabernet and Cabernet based blends. You can enjoy 1/2 price appetizer plates with the purchase of a bottle AND we’ll have some fun surprises that we can’t tell you about, but trust me – you’ll like it! See you Thursday for #CabernetDay.
About The Author
Ben Hilzinger is a wine slinger at Nectar Tasting Room and at the Arbor Crest Winery. During the day he masquerades as an aspiring drum teacher seeking to instill a sense of rhythm in wanna be rockers. In the evening Ben dons his rock star cape as a drummer for a local band. Ben hopes to share the love of wine with his generation and has aspirations to be a wine maker.