A Consumers Perspective: Social Media and Wine


There is a lot of talk about social media in the wine world these days.  For me personally, social media has allowed me to meet so many wonderful people who share my love of the grape.  As well as connecting with those in the industry.

However, the question that often comes up when wineries are considering the jump into social media is – What is my return on investment (ROI)?  This is something that is really hard to gauge. Now, while I am certainly no expert in marketing, I am one in consuming.  I buy and consume quite a bit of wine.  As a consumer, walking into a wine store or the wine section of the grocery store can be intimidating.  I could go with the old standby, but I really want to try something new.  How do I choose?  What is going to make a bottle jump out and say “buy me”?  Familiarity.  I am looking for something familiar to me like winery, vineyard, region etc. This is where social media comes in.  My time spent on Twitter and Facebook has exposed me to many wineries in Washington I hadn’t known existed.  In fact, I have 166 wineries on my WA wineries twitter list and I am sure I am missing some.  What does this have to do with picking out a wine?  Let me share my experience.  A couple of weeks ago at my local grocery store, I was perusing the wine department as I normally do.  My eyes fall upon a bottle of wine from a winery that I had just followed on twitter, Kyra Wines.  I am thrilled because I had just read about this winery and had made a mental note to look for their wine. 

Kyra Wines is located in Moses Lake, WA.  It is owned by Kyra and Bruce Baerlocher.  Kyra serves as the winemaker.  Together they transform the grapes from their vineyards on the Wahluke Slope into some amazing wine.  All their wines feature the wonderful artwork of Kyra’s brother.

Their 2006 PSV Red Wine is sourced from their Purple Sage Vineyard (PSV).  It is a blend of 80% Merlot, 14% Cabernet Sauvignon, and 6% Sangiovese.  One of the first things I noticed upon opening this wine was the beautiful dark garnet color. On the nose I was getting berries and lots of spice and gingerbread; just like warm fruit cobbler out of the oven.  This wine has such a great full mouth feel. Bright acidity with tart raspberry on the front palate that flows into a nice long finish with bing cherry and caramel.  It only got better once I added food.  As suggested on the back label, I paired it with a barbequed steak and homemade caramelized onion BBQ sauce. 

This wine was a definite home run and one I want to have in my cellar.  I am also excited to try more of the Kyra Wines lineup.  I owe this great wine experience to social media.  I mean, who knows how long it would have taken to me to discover them otherwise?

Follow Kyra Wines on:

Twitter http://twitter.com/kyra_wines

Facebook http://www.facebook.com/pages/Kyra-Wines/66100809286

About the Author

Born and raised in Skagit County, about 60 miles north of Seattle.  Payroll administrator by day, food & wine fiend by night, weekend or really anytime I can.  Because of my love of the Great Northwest I have narrowed my wine focus to Washington.  Both my husband and I love to cook and we indulge that love by cooking for our friends and pairing wine to those creations.  Wine and food are a natural fit.



Owner of Nectar Tasting Room in Spokane, WA. (@nectarwine) Publisher of Spokane Wine Magazine (@spowinemag), author, speaker, consultant and internet marketer with Nectar Media (@nectarmedia)

10 comments on “A Consumers Perspective: Social Media and Wine

  1. Katie Walterse

    I too, am a huge wine lover!
    And, I need to branch out (typically, I only buy wines from my home town region of Sonoma Valley, CA.)
    OK…I will try some wine from the fine state of Washington!

    Thanks for sharing!
    Be sure to visit my blog as well!

    1. drinknectar

      Katie – you won’t be disapointed. Thanks for stopping by to comment and I will for sure check out your blog!

  2. Sip with Me!

    Mmmmelinda, “gingerbread… warm fruit cobbler just out of the oven” sounds like dessert!! Nice post, I look forward to checking out your blog.

    Josh, great introduction of another fellow wine blogger–well done!

  3. Melinda

    Katie – Don’t worry, I need to branch out too :) It is hard with so many great wines coming out of WA.

    Sip with Me – Thanks so much for you comment. Yes, it is a great wine. I need to find another bottle!

    1. drinknectar

      Melinda, you did a great job with this post! The reaction has been good and the RT’s have been strong. People seem to really resonate with the consumer’s perspective.


  4. Pingback: Wine and Social Media « Andy's Goode Life Blog

  5. Kyra Baerlocher

    Special thanks to Melinda for keeping an eye out for wineries she is connected to on social media. As a winemaker, you often wonder how people are feeling about your wines and if your time on social media is helping you with that question. So glad that she enjoyed the PSV and I really appreciate her expression of words that truly conveyed what the wine is meant to be.

    1. drinknectar

      Thanks for stopping by Kyra. I love it when a winery / winemaker comments on a post about their wine. I hope to try some of your wine and meet you at an upcoming event some day


  6. Melinda

    Thank you for the kind words Kyra! One thing I forgot to mention in the post is how well laid out and up to date your website is. I think it’s so important that wineries keep their sites updated with current events and such so we know how we can find you and taste your wine. You guys are doing a great job! I look forward to tasting some more Kyra wine soon.

  7. Pierrick Bouquet

    A good example of social media applied to wine. I’m helping French wineries with their social media strategy and this is a good story to share with them.



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