Wineries on Twitter: Montaluce Winery
The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution.
How long have you been using Twitter?
What prompted you to dive in?
My friend Ed Thralls suggested it. (@winetonite)
What type of strategy or approach do you use when posting content?
Create connections and friendships. Promote others.
What have been the benefits of using Twitter/Facebook?
Strategic relationships #1 and Brand recognition.
Is there a single success story that you can point to with using Twitter/Facebook?
Our food and wine conclave was fabulous. Only promoted it on twitter and brought together many of Atlanta’s best food and wine bloggers.
What do you think is the single biggest barrier to why we don’t see more wineries actively using Social Media tools?
It requires someone with a passion for the wine and lots of time. It can be hard to get an employee to be dedicated or passionate enough.
What advice would you give to wineries joining the stream or getting back into the stream?
Promote others. Build relationships.
Briefly tell us about your winery, a new release, or something unique about you?
Montaluce is currently preparing to bottle our 2009 vintage white wines. Our restaurant was just voted #7 overall restaurant in metro Atlanta.
What is your favorite rock band and why?
U2- great memories