Wineries on Twitter: Montaluce Winery
On the Web – Montaluce Winery on Twitter – Montaluce Vineyards on Twitter – Montaluce on Facebook
The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution.
Interview Questions
How long have you been using Twitter?
7 months
What prompted you to dive in?
My friend Ed Thralls suggested it. (@winetonite)
What type of strategy or approach do you use when posting content?
Create connections and friendships. Promote others.
What have been the benefits of using Twitter/Facebook?
Strategic relationships #1 and Brand recognition.
Is there a single success story that you can point to with using Twitter/Facebook?
Our food and wine conclave was fabulous. Only promoted it on twitter and brought together many of Atlanta’s best food and wine bloggers.
What do you think is the single biggest barrier to why we don’t see more wineries actively using Social Media tools?
It requires someone with a passion for the wine and lots of time. It can be hard to get an employee to be dedicated or passionate enough.
What advice would you give to wineries joining the stream or getting back into the stream?
Promote others. Build relationships.
Briefly tell us about your winery, a new release, or something unique about you?
Montaluce is currently preparing to bottle our 2009 vintage white wines. Our restaurant was just voted #7 overall restaurant in metro Atlanta.
What is your favorite rock band and why?
U2- great memories
See the entire Wineries on Twitter series
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Josh
Great idea. Not only are you connecting with wineries, you’re also trying to help bring their social media presence to the forefront of their minds. It’s definitely difficult to create a social media presence, and you do indeed need time and dedication or passion for wine. However, I look at wineries who have done it well, such as Twisted Oak (@Twisted_oak and @ElJefeTwisted) among others, and the benefits are tangible. While tweeting may not sell out an entire vintage overnight – it connects you with your customers, potential customers, and keeps a real time pule on your product. More wineries, and business in general, need to invest time and money in their social media prsence.
Cheers,
Matt
Matt,
Thanks for the comment. I agree that more wineries need to invest time and money into their social media presence. The connection to consumers is very positive.
Thanks for thinking of us. Rob and I really do use this to connect with people. Not about selling. People will buy if they like you and you do a good job, but in our market really important for them to see us as real people.
Side note we are putting our Twitter handles @MVineyards and @montalucewine on the back label for 2009 vintage along with our Facebook page!
Totally agree! You guys are one of the first to embrace my efforts on Twitter and I can tell that your heart is truly to connect with others. I applaud your efforts to spread more social connection by adding the twitter and FB pages info to your back label.
Josh
Got to meet the Beecham boys and father.
Very Nice Guys!!
Sure we are all about business.
Together in person, on Twitter or Facebook,
we are just out to have a good time,
meet people and let the public know what we offer.
If they want to buy Great!
We hope they like to hang out in person and and the web.
CHEERS!
Tower
good folks. definitely have done an incredible job connecting with the Atlanta blog community, and beyond. Not sure if the measurement metrics are in place, but there’s no doubt business has come through these guys’ efforts on Twitter.
And the wine’s pretty good too
“Promote others.” That’s exactly right. You have banded together within your wine region/AVA, why not band together with like minded wineries on social media?
Even though it seems like the progressive thing to do, I am hesitating to add Twitter and Facebook links to my labels. First, there’s enough stuff cluttering up a wine label. Second, they can (or should be able to) find those links through your main web site. Third, while Twitter and Facebook sure seem like they’re going to be around forever, in two years the world may have moved – a MySpace link would sure look quaint right now, wouldn’t it? 😉 Cheers! – jeff
Here in VA, we are having an all day seminar this Friday to discuss social media and how it can work for area wineries. It’s part of the DrinkLocalWine conference http://www.drinklocalwine.com/
Wine bloggers, reporters, and reps from VA and MD wineries will share experiences on using these media. It should be very interesting!