Tweet, re-tweet, friend, fan, follow, hashtag, status update, like, comment, @reply, DM, micro-blog.
Five years ago were these words in our everyday vocabulary? When did it become normal to verbally tell 3028 people that you have a headache and bacon is the cure? Do people really care that your dog just spit up on the new carpet? While skeptics argue that Social Media is removing all sense of privacy and creating a generation of narcissistic people with a lack of interpersonal skills, the new normal is an interconnected world of information that moves at the speed of light.
So, what now? You know you should be twittering on the interwebs. You’ve even created a Facebook “fan page” and have a Twitter Account. Why do you still feel unsure about the difference between a tweet and a re-tweet?
The following video posts will help uncover ways to maximize Twitter and Facebook. These videos are intended to be basic and quick. Stay tuned for additional posts in this series that uncover more in depth uses of Twitter and Facebook.
The Strategy Basics: 5 minute tips
If I could distill the benefits of social media for business into one sentence, I think it would be, “Extending the relationship and engagement with your customers beyond your brick and mortar (or web site).” This manifests itself in so many ways from customer service, to relationship building, product launch excitement, and more. A good strategy can turn your fans into brand ambassadors.
Fantastic Facebook Fan Pages: 5 minute tips (okay, six minutes)
Most people are familiar with Facebook for their personal lives. 350 Million people use Facebook. What are the ways to maximize Facebook for your business without being consumed by Farmville and Mafia Wars? Facebook is a one to many conversation. When you speak, many people see your message. There are strategies to develop conversation and engagement with Facebook, but the nature of the platform remains largely a one to many communication channel.
Top Twitter Tips: 5 minute tips (maybe a little longer)
Twitter was developed as a mobile tool. It provides real time instant access to information and interaction with other people. Currently 75 million people passionately engage in twitter conversations. Tweets range from the mundane “I ate a huge stack of pancakes for breakfast” to the TMI category (too much information) “My toe fungus keeps spreading, does anyone know how to make it stop.” Tweets can be self serving, informative, conversational, inspiring, derogatory, etc. Twitter is a many to many conversation. When you say something, not only do your followers see it, it is easy for them to share that information with their followers. Good content, information, and news can travel across the world at a breakneck pace.
Social Media = Business
- Before the car, the horse and buggy let you connect to your customer across town
- The car let you more easily connect to your customer across the state
- The plane let you more easily connect to your customer across the country
- The internet let you connect to your customer across the world
- Social Media lets you connect to your customer immediately, personally, and passionately like never before
Use the tips in these videos to maximize your Social Media presence. Watch for future video posts that expose greater Twitter and Facebook engagement tips.