Overcoming Twitter Facebook Anxiety

Tweet, re-tweet, friend, fan, follow, hashtag, status update, like, comment, @reply, DM, micro-blog.

Five years ago were these words in our everyday vocabulary? When did it become normal to verbally tell 3028 people that you have a headache and bacon is the cure? Do people really care that your dog just spit up on the new carpet? While skeptics argue that Social Media is removing all sense of privacy and creating a generation of narcissistic people with a lack of interpersonal skills, the new normal is an interconnected world of information that moves at the speed of light.

So, what now? You know you should be twittering on the interwebs. You’ve even created a Facebook “fan page” and have a Twitter Account. Why do you still feel unsure about the difference between a tweet and a re-tweet?

The following video posts will help uncover ways to maximize Twitter and Facebook. These videos are intended to be basic and quick. Stay tuned for additional posts in this series that uncover more in depth uses of Twitter and Facebook.

The Strategy Basics: 5 minute tips

If I could distill the benefits of social media for business into one sentence, I think it would be, “Extending the relationship and engagement with your customers beyond your brick and mortar (or web site).” This manifests itself in so many ways from customer service, to relationship building, product launch excitement, and more. A good strategy can turn your fans into brand ambassadors.

Fantastic Facebook Fan Pages: 5 minute tips (okay, six minutes)

Most people are familiar with Facebook for their personal lives. 350 Million people use Facebook. What are the ways to maximize Facebook for your business without being consumed by Farmville and Mafia Wars? Facebook is a one to many conversation. When you speak, many people see your message. There are strategies to develop conversation and engagement with Facebook, but the nature of the platform remains largely a one to many communication channel.

Top Twitter Tips: 5 minute tips (maybe a little longer)

Twitter was developed as a mobile tool. It provides real time instant access to information and interaction with other people. Currently 75 million people passionately engage in twitter conversations. Tweets range from the mundane “I ate a huge stack of pancakes for breakfast” to the TMI category (too much information) “My toe fungus keeps spreading, does anyone know how to make it stop.” Tweets can be self serving, informative, conversational, inspiring, derogatory, etc. Twitter is a many to many conversation. When you say something, not only do your followers see it, it is easy for them to share that information with their followers. Good content, information, and news can travel across the world at a breakneck pace.

Social Media = Business

  • Before the car, the horse and buggy let you connect to your customer across town
  • The car let you more easily connect to your customer across the state
  • The plane let you more easily connect to your customer across the country
  • The internet let you connect to your customer across the world
  • Social Media lets you connect to your customer immediately, personally, and passionately like never before

Use the tips in these videos to maximize your Social Media presence. Watch for future video posts that expose greater Twitter and Facebook engagement tips.


Owner of Nectar Tasting Room in Spokane, WA. (@nectarwine) Publisher of Spokane Wine Magazine (@spowinemag), author, speaker, consultant and internet marketer with Nectar Media (@nectarmedia)

12 comments on “Overcoming Twitter Facebook Anxiety

  1. Mike Supple

    “Extending the relationship and engagement with your customers beyond your brick and mortar (or web site).”
    Neatly summed up. Nice article.

    1. drinknectar

      Thanks, Mike. The post was birthed out of talking with wineries and business owners who say they’ve signed up for Twitter (or Facebook) and just stare at the screne a little confused and intimidated by the new language.

    1. drinknectar

      Thanks, Barbara. Do you think it’s something you could use when you’re working with wineries?

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  3. EnjoyFineWines

    Thanks for sharing this info. It’s a great tutorial for those just entering the social media scene. I will forward it on to a few in my network who have just started using Twitter for their business and are not sure what to do.

    1. drinknectar

      Melinda, thanks for pssing the info along. Often times the “basics” are just not there when people get started.

  4. Dave Butner

    Hi Josh, thanks for these, great info! Why is not a good idea to link to twitter from your facebook status?

    1. drinknectar

      Thanks, guys! Love your wine. Look forward to your tweets!

  5. Erika

    …but only if anyone actually spends time on Twitter or pays attention to her Facebook account. Okay, revision: lots of other people may do so, but I don’t. Does anyone share my “Twitter anxiety” that really just stems from the deep-rooted feeling that it’s all a waste of time (especially if I don’t have my own business)? Would anyone care to offer specific tips for Twitter/Facebook use to minimize its effect on my life? My fear is largely that, should I continue refusing to be a twit, I may find myself in the way of those who have only video tapes, a broken VHs player, and nowhere to purchase a new one save Ebay (which they don’t use!) Merci beaucoup a tous les autres.


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