Social Media is changing the way we interact. The idea, an online wine tasting. The subject, Sauvignon Blanc. The marketing medium, Twitter / Facebook / Blog. The result, nearly 600 people simultaneously tasting, tweeting, and talking about Sauvignon Blanc. That is just online. Add in the dozens of wineries who hosted local tweet-ups as a part of the event and the economic impact is staggering. A non-scientific guess puts Sauvignon Blanc consumption at over 3000 bottles in a two hour period.
The cost of promotion: ZERO $$
The economic impact goes beyond the wine consumption and expands into brand awareness, food consumption, and more.
Rick Bakas, Social Media Director of St. Supery Winery, organized the event and promoted through his influence on Twitter and Facebook. Rick’s previous event #CaliCabs focused wine lovers on a single grape from California. He has arranged two future events that focus on #WineBlends (April 1) and #Chardonnay (May 6). Save the date for these future events.
The Next Event: #WAMerlot
In celebration of Washington Wine Month, Washington invites you to turn Sideways upside down and celebrate #WAMerlot. Join dozens of Washington Wineries and hundreds of people on March 25. All you need is Washington Merlot (or a Merlot blend) and the Twitter hashtag, #WAMerlot. If you’re looking for Washington Merlot, check out the great deal from Wine Library (shipping to 36 states) – thanks, Gary!
- The Stuff: 100% California Sauvignon Blanc 50% of profits donated to charities that help save the planet
- The Swirl: Light crisp and slightly darker than water. Very pale
- The Sniff: Floral, melon, lemon peel and acidity
- The Sip: Smooth and tart describes the wine. The wine has a slight Chardonnay buttery coating but then opens up to a crisp tart apple flavor.
- The Score: At $18 (and because of the charitable support), this wine scores a 3+ (out of 5)
- The Stuff: 100% Wahluke Slope Sauvignon Blanc, Stainless Steel fermentation; 432 cases made
- The Sniff: Wholly tropical fruit Batman. This wine instantly transported my nose to Hawaii with Guava, Peach, and Pineapple aroma. I instantly fell in love with the nose and wished it could be bottled as a summer body spray for my wife.
- The Sip: Less dynamic on the flavor profile. The guava was mellow on the front and earthy herbs presented themselves on the mid-palate. The finish was lemon/lime tart but washed away nicely after a few seconds.
- The Score: At just $15, I score this a 4 (out of 5). This is a great value and is a wine that will impress at parties and provide a fantastic drinking experience in the summer months.
*The wine was provided as an industry sample with the intention to review
Final stats of the night show that nearly 600 tweeters contributed 2700 tweets (according to www.wthashtag.com/sauvblanc). Tweeters represented from Europe, Australia, New Zealand, United States and more. The top tweeters of the night were @cestbeth (with 131 tweets), @mmwine (with 101 tweets) and @SIPthegoodlife (with 64 tweets).
Cool Facts on SauvBlanc
#SauvBlanc was one of the first wines to be distributed with screw cap
Did you know that there are nearly 200,000 acres of #SauvBlanc planted worldwide
Top #SauvBlanc producers are France (60k acres), New Zeal (22k acres), Chile (22k acres) S Africa (21k acres) California (15k acres)