Episode #38 Cleavage Creek Wines
“My wife died for no damn good reason. It’s time to do something about this.” – Budge Brown, Owner of Cleavage Creek
At an age when most men have earned the right to retire, 77 year old Budge bought the Cleavage Creek label with one goal – fight breast cancer. After his wife of 48 years passed away, Brown was “mad as hell and not going to take it anymore.” Every year 40,000 women die of breast cancer and 130,000 are diagnosed. The passionate act of making wine has led to over $73,000 in donations to Oncology Research Centers, medication, and financial help for women struggling to survive.
Many of you come to DrinkNectar for wine reviews and this is a wine review of three Cleavage Creek wines. Life is more than wine. Life is about connecting with people and making a difference and leaving a legacy. Cleavage Creek donates $1.50 from every bottle sold. Drinking wine can actually make a difference in a woman’s life. Chances are, as you are reading this, you can think of someone who has been touched by breast cancer, maybe you’ve even lost someone close to you. You can relate to Budge’s passionate anger toward finding a cure.
I was first introduced to Cleavage Creek when they agreed to participate in my Wineries on Twitter Series. Their use of Social Media is a model to be followed. They connect, their social, and they rarely promote. They are using the power of the social world to spread the great word about their wine and their mission. With vineyards in Napa Valley (20 acres) and Tracy Hills (20 acres), Cleavage Creek has a vast selection of estate wines, reserve releases and blends.
On the label of each Cleavage Creek wine is the picture of a breast cancer survivor. Their story of struggle, courage, and hope can be found at the Cleavage Creek Web Site. Terrie, who graces the bottle of 2008 Chardonnay, was diagnosed in 2004. After a long painful battle, including a Mastectomy and several surgeries, Terrie is a survivor! “I don’t take anything for granted and I thank my Creator every day for all of my blessings. Dealing with breast cancer was a horrible experience but I emerged a more positive, appreciative person. I am thankful for the incredible people I have in my life. They are my angels. My life is blessed and I know it.”
Yes, this is a wine review, but more than that, it’s a humanity review. In my book, Budge and the folks at Cleavage Creek score a Best in Show, Double Gold and 100 point score for their efforts!
The NectarView
2008 Tracy Hills Chardonnay
- The Stuff: 100% Estate Chardonnay from Tracy Hills AVA, CA – 8 Months in new French oak; 225 cases
- The Swirl: Golden Wheat colored with less “viscosity” than some Chardonnay
- The Sniff: Interesting to find a predominate melon (no pun intended) and citrus aroma with hints of smoky vanilla. Not a strong nose, but very pleasing
- The Sip: Classic Chardonnay thickness on the front palate with a gentle flavor of vanilla and nut. The melon flavor is very mild (maybe like a Honeydew Melon). The acid is light on the back end.
- The Score: At $18, this is an above average Chardonnay and the price point is good. I score it a 3 (out of 5). The flavor was nice but lacked depth and dimension.
2007 Tracy Hills Shiraz-Merlot
- The Stuff: While the label says Shiraz, the blend is actually 67% Syrah and 33% Merlot. 230 Cases
- The Swirl: Very dark and inky, opaque and ominous looking
- The Sniff: As described in the video, the fruit seemed to be playing hide-n-seek with a tree. There was a distinct woodiness and moderate fruit play. The typical Syrah spice was downplayed (probably because of the Merlot).
- The Sip: The wine needed to breathe. The initial sip felt like an all out assault on my mouth. In the video, you can tell I was not super pleased with the presentation. DAY TWO provided a great experience. The wine opened up very nicely with a beautiful blackberry / dark cherry flavor and the tannins on the back end were much more palatable presenting a nice finish. Strongly encouraged to decant this wine.
- The Score: At first sip, I was going to score this a 2 (out of 5) because of the bold tartness that seemed to overwhelm. My enjoyment on day two lifts the score to a 3+ (out of 5). For $18, this is a nicely balanced Syrah (after decanting) that provided a good structure of fruit, spice, and finish.
2007 Tracy Hills Secret Red
- The Stuff: There is no disclosure of the blending of this wine (hence the secret) – my guess would be predominately Cabernet Sauvignon with Merlot and Syrah (or Zinfandel); 400 cases produced
- The Swirl: The color is what I like to describe as a rusty purple, similar to what you might find with an aged wine or a Cabernet.
- The Sniff: The fruit raises his hand from the back of the class and says, “Hello, I’m here and I’d like you to meet my friends cocoa and cinnamon.” This is a nice mildly aromatic wine, not overwhelming but nice.
- The Sip: At first taste this wine was my favorite of the three tasted (although after the day two showing of the Shiraz-Merlot it is close). The structure seemed to be a dance between the cherry and a cinnamon / pepper spice on the front. As the pair danced away, the mouth was met with a two note melody of cocoa and oak. The tannins were mild and the acidity was balanced. Nice sipping wine that would hold well to pork or a chicken with a red sauce.
- The Score: Also at $18 this is a 3+ (out of 5). The mild aroma holds this back from being a 4. At $18, it’s a sure bet to please most casual wine drinkers and connoisseurs.
The cause if phenomenal, the story is inspiring, and the wine does not disappoint. I couldn’t more highly recommend a wine to support and enjoy. Your mouth will enjoy and your heart will swell with pride.
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You do wonderful reviews!
My husband & I are big fans of Cleavage Creek wines. The cause is fantastic and the wines are delicious. It’s a winning combo.
Just so your fans understand their operation: Cleavage Creek donates 10% of all gross sales to breast cancer research — that’s BEFORE profit. They contribute right off of the top before they pay themselves. That is extremely rare.
This is a really good read & gives all of the details about them:
http://www.cleavagecreek.com/index.php?option=com_content&view=article&id=2&Itemid=21
Way to go, DrinkNectar! You’ve made fans of us and we’ll continue to visit your website for your reviews.
Thanks, Missy! The BEFORE profit piece is huge. So much more money gets donated. The business model and passion are incredibly impressive. Thanks for adding the info/link and for taking the time to comment.
Josh