The Twitterverse (universe of Twitter) can seem like an intimidating place to those that are just joining in. After you begin to follow a few people and the tweets begin flying, it can be a challenge to join in the stream. Below are real world examples of tweets that I consider “successful” tweets. Follow these tweeter examples and watch your followers grow.
*These are real tweets from actual bloggers and businesses I follow. These tweets were captured on January 20, 2010 (the #tweetfail are examples of tweets I’ve seen that are not successful.)
1. The Intriguing Tweet
Tweets should have character and sometimes a hint of intrigue. With all the tweets flying by, your 140 characters need to make someone want to stop and click the link. A good trick is to pull a quote from your post, comment or customer.
#tweetfail: Visit our site to learn more about the new product www.blahblahblah.com
2. The Wise Sage Tweet
TishWine Accord to Wine Market Council, in general: Millennials are ahead of previous generations in terms of wine interest and activity.
Tweets that provide information to your followers are very beneficial. This shows that you know about your topic and that you are a source to be trusted. The wild sage stays current on trends and is up to date on the latest news.
#tweetfail: This NYT article on social networking is awesome (no link)
3. The Insight into Life Tweet
WeDomestic The best part of the margaritas? They numb the hurt Jillian leaves behind. In my arms. And my thighs. And…
You are more that a tweeting marketing machine. Provide people with insight into your real life. Avoid the boring and mundane put a clever spin on your activities; be transparent with humor or mistakes.
#tweetfail: I can’t believe the inane stuff that spews from my co-workers mouth…what a moron.
4. The Connector Tweet
Guys like Matt are great. They love to connect their friends who have similar interests. Think beyond your marketing plan and see if you can connect your friends who have not met yet. They’ll thank you!
#tweetfail: I just don’t get @suchandsuch – he is so over the top, how can anyone like his blog
5. The Observation Tweet
The observer actually pays attention to and cares about the stream of information flying past them. This observation tweet shows that you are more than a marketing machine and that you care about your followers or customers.
#tweetfail: Hey check out this amazing event we’re having over here is fantastic city USA. You’ll love it http//facebooklink (The problem here is linking to Facebook and never checking twitter responses. I’ve replied to tweets like this and never received a response. Total #fail)
6. The Referral Tweet
This tweet contains referrals of fellow tweeters and a business. This is a perfect example of using twitter to network with others and recommend local business who are using twitter. More of this viral marketing will help businesses see the ROI of social networking.
#tweetfail: Loving the swank vibe at Purple Café with Yahar. Missing you Taryn. Thanks, Heavy Restaurant. (no @ reply means no connection)
7. The Conversation Tweet
On the surface this tweet may not seem like much, but if you track it between people, you’ll find conversation between friends. Reach out to your followers, ask questions, develop connections; you’ll be happy you did.
8. The Polite Tweet
When someone @ mentions you or RT (share’s) one of your tweets, it is important to thank them or reply back to them. This builds and deepens the relationship between you and your followers and customers.
#tweetfail: Not thanking or responding to people who reach out to you. Nothing can turn customers and blog readers more than failing to thank them or ignoring their questions. Would you ignore someone who was right in front of you asking a question? Why would you ignore a tweet question?
9. The Product Use Tweet
This is a cool use of Twitter. Kiona pays attention to feeds and/or searches for mentions of their product and replies to the tweeter. This type of customer service shows care and greater level of interest than the typical business. It’s the little things that set the great apart from the good.
#tweetfail: Letting product mentions (especially references to problems) go without response
10. The Sharing Tweet
When you see information come by that you like (doesn’t always have to be the same topic), share it with your friends by retweeting it (RT). Doing this helps to virally spread the great information to others. You can hand a newspaper article to one person, but a single tweet can go around the world. Two tips: 1) Take care when re-tweeting. Try your best to add something to the tweet. If you have to append it, don’t change the original intent of the message. Give credit where credit is due. 2) If the information is on a blog you read, make a comment on the blog before retweeting.
#tweetfail: Never sharing, removing the source name and changing the tweet’s intention
Tags: Social Media